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Digital policyMarketing law
DSA Task Force Meeting Overview (April 2021)
The WFA DSA Task Force met on 15 April 2021 to discuss the Digital Services Act and Digital Markets Act.
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium’s Digital Ad Trust label reaches 63% of Belgians
DAT Belgium's quality label has a national reach of 63% for display and 34% for video
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Digital policy
WFA responses to EU public consultation on a Digital Levy
WFA responses to the European Commission consultation on an EU digital levy
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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Digital policyMarketing law
WFA position paper on the EU Digital Services Act
WFA’s position paper on the Digital Services Act, a proposed legislation aimed at tackling illegal content online and…
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Programmatic
WFA position paper on the EU Digital Markets Act
WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…
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Digital policyMarketing lawData-driven marketing
WFA global position on advertiser access to data in the digital advertising market
In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…
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Brand safetyBrand safety
ABA publishes brand safety floor and suitability framework for Brazilian ad market
Please note that GARM was discontinued on August 8 2024. See more here.
Brazil advertiser association localises GARM…
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Digital policyMarketing law
WFA responses to EU consultation on transparency in sponsored political content
WFA responses to the EU Consultation on transparency in sponsored political content.
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Digital policyData collection & privacy
EU ePrivacy Regulation: WFA briefing, February 2021
WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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Gender equality in marketing: are we making progress fast enough?
We've asked six industry leaders to share their perspectives