Posts about Industry issues

Related content

1. 
   Benchmarks & surveys

   1 June 2017
   Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

   Survey on Media Governance and Guardianship

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Media Governance and Guardianship"
2. 
   Reports & whitepapers

   12 April 2017
   Digital policyData collection & privacy

   A marketer's guide to ePrivacy (2017)

   WFA

   An overview of some of the key elements of the proposed ePrivacy revision.

   Read more about "A marketer's guide to ePrivacy (2017)"
3. 
   Reports & whitepapers

   24 March 2017
   Ad blocking

   Better Ads Standards (2017)

   Coalition for Better Ads

   The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…

   Read more about "Better Ads Standards (2017)"
4. 
   Event reports

   17 February 2017
   Digital policyData collection & privacy

   DGX Meeting Overview (February 2017)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

   Read more about "DGX Meeting Overview (February 2017)"
5. Opinions

   1 January 2017
   Alcohol marketing

   Alcohol Marketing: 2016 Year in Review

   WFA

   There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…

   Read more about "Alcohol Marketing: 2016 Year in Review"
6. 
   Opinions

   1 January 2017

   WFA CEO: 2016 in review

   Stephan Loerke

   WFA CEO Stephan Loerke reflects on the year 2016

   Read more about "WFA CEO: 2016 in review"
7. 
   Reports & whitepapers

   1 January 2017
   Value of advertising

   The Value of Advertising (2017)

   WFA, Deloitte

   The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

   Read more about "The Value of Advertising (2017)"
8. Opinions

   22 December 2016
   Value of advertisingData-driven marketing

   5 marketing predictions for 2017

   WFA

   After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

   Read more about "5 marketing predictions for 2017"
9. 
   Videos & webinars

   8 November 2016
   Self-regulation

   Webinar: AVMSD revision

   WFA

   Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

   Read more about "Webinar: AVMSD revision"
10. 
    Guides & templates

    3 June 2016
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

    WFA, Botlab.io

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

    Read more about "Compendium of ad fraud knowledge for media investors"
11. 
    Guides & templates

    10 May 2016
    Self-regulationMarketing to childrenData collection & privacy

    Implementation Guide for Marketing Communications to Children Commitment

    WFA, The Consumer Goods Forum

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

    Read more about "Implementation Guide for Marketing Communications to Children Commitment"
12. Opinions

    1 January 2016
    Alcohol marketing

    Alcohol Marketing: 2015 Year in Review

    WFA

    In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…

    Read more about "Alcohol Marketing: 2015 Year in Review"