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Diversity & Inclusion
Global marketing industry launches 2023 DEI Census
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Marketing to children
RAC Programme Meeting Overview (March 2023)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1…
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Diversity & Inclusion
All you need to know about the Global DEI Census 2023
The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
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Diversity & Inclusion
Making the numbers count
Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
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Digital policy
WFA Briefing: European Commission ad tech study
WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted…
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Digital policy
DGX benchmark on WFA members’ data ethics policies
Benchmark on data ethics policies
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Digital policyMarketing law
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and…
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Digital policyMarketing law
WFA position paper on EU consumer laws revision
In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…
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Digital policyValue of advertisingMarketing technologyBrand reputationMarketing technologyMarketing technology
The testing times continue
Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
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Audience measurementBrand safetyBrand safetyBrand reputation
Build the future, don’t fear it
In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
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Digital policy
WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…
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Food marketingMarketing to childrenMarketing law
Food Marketing to Kids - Heatmap
An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…