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Marketing law
EU legislation on Green Claims: Resources for Advertisers
Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has developed a briefing…
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Food marketingMarketing to children
HFSS marketing restrictions: 12 markets to watch in 2023
An overview of 12 markets around the world, currently debating or implementing far-reaching food marketing restrictions
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Brand safetyMedia governanceBrand safety
Twitter announces its acceleration agenda with GARM to answer brand safety needs
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media and…
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Digital policyBrand reputationMarketing capabilities
Five predictions for 2023
From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…
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Digital policyMarketing law
WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…
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Digital policyMarketing law
TPA Taskforce overview (December 2022)
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022
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Digital policy
DGX meeting overview (December 2022)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022
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Brand safetyBrand safety
WFA and GARM meet Musk to discuss brand safety
On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…
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Diversity & Inclusion
Putting wages on an equal footing
Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…
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Marketing to children
Regulatory mapping of marketing to children and use of licensed characters & toys
Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and…
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Marketing to children
RAC Programme Meeting Overview (November 2022)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23…
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Alcohol marketingSelf-regulation
10 years of Responsible Alcohol Marketing
On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA,…