Digital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology
Benchmark on Ad pre-testing
WFA member benchmark. For additional details, please log in.
Integrated marketingOrganisation & structureData & analytics
Survey Results: Marketing Capability Programmes
WFA member survey. For additional details, please log in.
Webinar: Accelerating your startup programme
In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up…
‘SPARCS’ – a framework to plan for your digital transformation
The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.
Building Social Communities
What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
Integrated marketingData-driven marketing
Benchmark on sensory and behavioural marketing
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…