Posts about Integrated marketing

Related content

1. 
   Benchmarks & surveys

   30 June 2015
   Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing

   Benchmark on Pitch fees in South Africa

   WFA

   Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

   Read more about "Benchmark on Pitch fees in South Africa"
2. 
   Benchmarks & surveys

   9 June 2015
   Agency evaluation & performanceAgency review & pitchingIntegrated marketing

   Benchmark on recommended global content agencies

   WFA

   WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

   Read more about "Benchmark on recommended global content agencies"
3. 
   Benchmarks & surveys

   12 May 2015
   Media governanceIntegrated marketingOrganisation & structure

   Survey on digital resource engagement with brand marketing

   WFA

   Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

   Read more about "Survey on digital resource engagement with brand marketing"
4. 
   Event reports

   6 May 2015
   Integrated marketing

   IMC FORUM Meeting Overview Singapore May 2015

   WFA

    

   Read more about "IMC FORUM Meeting Overview Singapore May 2015"
5. 
   Case studies

   30 April 2015
   Integrated marketing

   Integrated Agency Management

   Flock

    

   Read more about "Integrated Agency Management"
6. 
   Benchmarks & surveys

   28 April 2015
   Agency managementAgency review & pitchingIntegrated marketingMarketing procurement

   Benchmark on Recommended Experiential Agencies in Mexico

   WFA

   Benchmark on Recommended Experiential Agencies in Mexico.

   Read more about "Benchmark on Recommended Experiential Agencies in Mexico"
7. 
   Event reports

   23 April 2015
   Integrated marketing

   IMC FORUM Meeting Overview London April 2015

   WFA

    

   Read more about "IMC FORUM Meeting Overview London April 2015"
8. 
   Benchmarks & surveys

   9 March 2015
   Integrated marketingDigital transformationOrganisation & structure

   Benchmark on Global digital marketing organisation/configuration

   WFA

   This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

   Read more about "Benchmark on Global digital marketing organisation/configuration"
9. 
   Benchmarks & surveys

   1 March 2015
   ChannelsIntegrated marketing

   Survey Results: Transmedia and multiscreen marketing

   WFA, MillwardBrown

   Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

   Read more about "Survey Results: Transmedia and multiscreen marketing"
10. 
    Benchmarks & surveys

    19 February 2015
    Integrated marketingData-driven marketing

    Benchmark on sensory and behavioural marketing

    WFA

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

    Read more about "Benchmark on sensory and behavioural marketing"