Posts about Integrated marketing

Related content

1. 
   Event reports

   22 September 2015
   Integrated marketing

   IMC FORUM Meeting Overview Miami September 2015

   WFA

    

   Read more about "IMC FORUM Meeting Overview Miami September 2015"
2. 
   Videos & webinars

   15 September 2015
   Integrated marketing

   Webinar on Reciprocity: The future of comms planning?

   WFA, Naked

   In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…

   Read more about "Webinar on Reciprocity: The future of comms planning?"
3. 
   Benchmarks & surveys

   15 July 2015
   Integrated marketingOrganisation & structure

   Benchmark on C-suite roles and responsibilities

   WFA

   This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

   Read more about "Benchmark on C-suite roles and responsibilities"
4. 
   Benchmarks & surveys

   30 June 2015
   Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing

   Benchmark on Pitch fees in South Africa

   WFA

   Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

   Read more about "Benchmark on Pitch fees in South Africa"
5. 
   Benchmarks & surveys

   9 June 2015
   Agency evaluation & performanceAgency review & pitchingIntegrated marketing

   Benchmark on recommended global content agencies

   WFA

   WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

   Read more about "Benchmark on recommended global content agencies"
6. 
   Benchmarks & surveys

   12 May 2015
   Media governanceIntegrated marketingOrganisation & structure

   Survey on digital resource engagement with brand marketing

   WFA

   Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

   Read more about "Survey on digital resource engagement with brand marketing"
7. 
   Event reports

   6 May 2015
   Integrated marketing

   IMC FORUM Meeting Overview Singapore May 2015

   WFA

    

   Read more about "IMC FORUM Meeting Overview Singapore May 2015"
8. 
   Case studies

   30 April 2015
   Integrated marketing

   Integrated Agency Management

   Flock

    

   Read more about "Integrated Agency Management"
9. 
   Benchmarks & surveys

   28 April 2015
   Agency managementAgency review & pitchingIntegrated marketingMarketing procurement

   Benchmark on Recommended Experiential Agencies in Mexico

   WFA

   Benchmark on Recommended Experiential Agencies in Mexico.

   Read more about "Benchmark on Recommended Experiential Agencies in Mexico"
10. 
    Event reports

    23 April 2015
    Integrated marketing

    IMC FORUM Meeting Overview London April 2015

    WFA

     

    Read more about "IMC FORUM Meeting Overview London April 2015"
11. 
    Benchmarks & surveys

    9 March 2015
    Integrated marketingDigital transformationOrganisation & structure

    Benchmark on Global digital marketing organisation/configuration

    WFA

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

    Read more about "Benchmark on Global digital marketing organisation/configuration"
12. 
    Benchmarks & surveys

    1 March 2015
    ChannelsIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    WFA, MillwardBrown

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

    Read more about "Survey Results: Transmedia and multiscreen marketing"