Posts about Marketing Organisation & Strategy

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1. 
   Event reports

   27 January 2022

   Sourcing Forum meeting overview (January 2021)

   WFA

   Overview of the Sourcing Forum held remotely on Jan 21, 2022.

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2. 
   Benchmarks & surveys

   24 January 2022
   Marketing operations

   Benchmark: Marketing or Media Mix Models and ROI

   WFA

   WFA member benchmark on Marketing or Media Mix Models and ROI

   Read more about "Benchmark: Marketing or Media Mix Models and ROI"
3. 
   Videos & webinars

   17 January 2022
   Brand purposeBrand reputation

   Spotlight: Sustainable storytelling - what are you scared of?

   WFA

   There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…

   Read more about "Spotlight: Sustainable storytelling - what are you scared of?"
4. 
   Benchmarks & surveys

   14 January 2022
   Marketing operations

   Benchmark: Share of Voice vs Share of Market

   WFA

   WFA member benchmark on Share of Voice vs Share of Market

   Read more about "Benchmark: Share of Voice vs Share of Market"
5. 
   Opinions

   16 December 2021

   12 predictions for 2022

   WFA

   From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…

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6. 
   OpinionsVideos & webinars

   15 December 2021
   Brand purposeBrand reputationDigital transformation

   WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney

   WFA

   WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…

   Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"
7. 
   Opinions

   15 December 2021

   WFA CEO: “2021 was a watershed year for marketing”

   Stephan Loerke

   2021 has been memorable for a lot of the wrong reasons. But it will also be remembered for some of the right ones. We may well look…

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8. 
   Opinions

   14 December 2021
   CreativityBrand reputation

   Reversing the decline in advertising effectiveness

   Orlando Wood

   To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…

   Read more about "Reversing the decline in advertising effectiveness"
9. 
   Event reports

   14 December 2021
   Integrated marketingMarketing operations

   Capability Forum Overview (October 2021)

   WFA

   Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

   Read more about "Capability Forum Overview (October 2021)"
10. 
    Benchmarks & surveys

    14 December 2021
    Marketing capabilities

    Benchmark: Vision/mission/philosophy statements for the marketing team

    WFA

    WFA member benchmark on Vision/mission/philosophy statements for the marketing team

    Read more about "Benchmark: Vision/mission/philosophy statements for the marketing team"
11. 
    Event reports

    14 December 2021

    Sourcing Forum meeting overview (December 2021)

    WFA

    Overview of the Sourcing Forum held remotely on Dec 2, 2021.

    Read more about "Sourcing Forum meeting overview (December 2021)"
12. 
    Opinions

    23 November 2021

    A marketer in Glasgow

    Stephan Loerke

    WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating…

    Read more about "A marketer in Glasgow"