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Organisation & structure
Survey: Ukrainian Response
In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
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Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilities
Want to produce great work? Stop treating your advertising agencies like dirt
The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Digital transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…
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Sourcing Forum meeting overview (February 2022)
Overview of the Sourcing Forum held remotely on Feb 23, 2022.
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Benchmark: Definition, target setting and tracking of savings
This WFA member benchmark examined how clients define, set targets and track savings
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Benchmark: Global Category Management – Experiential & Events
This WFA member benchmark examined the category management of Experiential & Events.
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Marketing procurement
WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…
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7 partner predictions for 2022
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Agency remuneration & contracts
Benchmark: Marketing spend tail end management
This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…
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Benchmark: Tech & tools in marketing procurement
This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…
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Organisation & structure
Spotlight: Shift - A Marketing Re-think
The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…