Posts about Marketing Organisation & Strategy

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1. 
   15 January 2021
   Marketing procurementData collection & privacy

   Spotlight: WFA in 2021

   WFA

   A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.

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2. 
   OpinionsVideos & webinars

   16 December 2020

   WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell

   WFA

   David Wheldon speaks with Sir Martin Sorrell

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3. 
   Event reports

   16 December 2020
   Marketing procurement

   Sourcing Forum meeting overview (December 2020)

   WFA

   Overview of the Sourcing Forum held remotely on December 2, 2020

   Read more about "Sourcing Forum meeting overview (December 2020)"
4. 
   Opinions

   16 December 2020

   WFA Forum Chairs look back on 2020

   WFA

   We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

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5. 
   Opinions

   16 December 2020

   WFA CEO: “Build Back Better has started”

   Stephan Loerke

   An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.

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6. 
   Opinions

   15 December 2020
   Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure

   10 Predictions for 2021

   WFA

   It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

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7. 
   Videos & webinars

   10 December 2020
   Agency managementAgency remuneration & contractsMarketing procurement

   Spotlight: The impact of the pandemic on the agency business

   WFA

   Structures, financial and predictions – what WFA members should watch out for.

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8. 
   Benchmarks & surveys

   8 December 2020
   Marketing procurement

   Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval

   WFA

   WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.

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9. 
   Benchmarks & surveys

   4 December 2020
   Marketing procurement

   Benchmark: Global Category Management - E-commerce

   WFA

   WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.

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10. 
    Event reports

    1 December 2020
    Agency managementAgency rostersMarketing procurement

    Sourcing Forum meeting overview (November 2020)

    WFA

    Overview of the Sourcing Forum held remotely on November 18, 2020.

    Read more about "Sourcing Forum meeting overview (November 2020)"
11. 
    Opinions

    30 November 2020
    CreativityBrand purpose

    My favourite campaign of 2020...

    WFA

    Six industry leaders highlight the work that has impressed them in this strangest of years.

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12. 
    Reports & whitepapers

    26 November 2020
    Marketing procurement

    Eco-Friendly Practices in Production

    APR

    This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…

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