Posts about Marketing Organisation & Strategy

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  1.    UK ad industry launches initiative to tackle climate emergency
    Brand purpose

    UK ad industry launches initiative to tackle climate emergency

    Ad Net Zero aims to achieve net-zero emissions by 2030

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  2.    Survey: Organising virtual and hybrid events
    Integrated marketingMarketing procurement

    Survey: Organising virtual and hybrid events

    This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond

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  3.    Spotlight: Global Production - 2020 and beyond
    Agency managementMarketing procurement

    Spotlight: Global Production - 2020 and beyond

    As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…

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  4.    Spotlight: Global Trends in Creative In-Housing
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Global Trends in Creative In-Housing

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

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  5.    Benchmark: Global Category Management - Consumer Promotions
    Marketing operationsMarketing procurement

    Benchmark: Global Category Management - Consumer Promotions

    Member benchmark on category management of consumer promotions.

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  6.    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    Brand purpose

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

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  7.    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
    Marketing capabilities

    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs

    Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets…

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  8.    Global Marketing Procurement: 2020 and beyond
    Marketing procurementOrganisation & structure

    Global Marketing Procurement: 2020 and beyond

    WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…

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  9.    Benchmark: Global marketing procurement team structures & workload allocation
    Marketing procurementOrganisation & structure

    Benchmark: Global marketing procurement team structures & workload allocation

    WFA member benchmark regarding workload allocation and related team structures.

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  10.    Sourcing Forum meeting overview (October 2020)
    Agency review & pitchingMarketing procurement

    Sourcing Forum meeting overview (October 2020)

    Overview of the Sourcing Forum held remotely on October 15, 2020.

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  11.    Webinar: Where do great ads thrive?
    Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure

    Webinar: Where do great ads thrive?

    In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

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  12.    Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
    Brand purposeBrand reputation

    Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study

    UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s…

    Read more about "Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study"