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Integrated marketing
Capability Forum Overview (June, 2020)
Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.
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Agency managementOrganisation & structure
CMO Forum meeting overview (June 2020)
Overview of the CMO Forum held remotely on June 3, 2020.
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Brand purposeBrand reputation
Why did brands fail to pause ads on #BlackoutTuesday?
Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador,…
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Integrated marketing
Benchmark: Inclusive events for people with disabilities
This member benchmark provides information on how to organize an inclusive event for people with disabilities.
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Agency evaluation & performanceAgency managementMarketing procurement
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
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Marketing operationsOrganisation & structure
Webinar: Global Marketing Operations in 2020
Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Webinar: Client-agency performance evaluations: the agency view
One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…
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Brand purpose
The purpose of marketing will not change post Covid-19 but marketers must
Although the landscape will be different, the purpose of marketing remains the same. Marketers need reminding of this as much as…
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Marketing operations
Marketing Operations expands remit at large multinationals
Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical…
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Marketing operationsOrganisation & structure
Will COVID-19 change marketing forever?
WFA asked four industry experts whether COVID-19 has the power to change marketing forever - and if yes, in which ways.
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Marketing operations
Webinar: In search of the unicorn marketer
We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.
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Marketing operationsOrganisation & structure
Sir Martin Sorrell: 10 observations on the business impact of COVID-19
S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 is changing businesses.