Posts about Marketing Organisation & Strategy

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1. 
   Benchmarks & surveys

   5 August 2016
   Agency evaluation & performanceMarketing procurement

   Survey on measuring market share

   WFA

   Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…

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2. 
   Benchmarks & surveys

   27 July 2016
   Agency managementMarketing procurement

   Benchmark on recommended eCommerce partners in Europe

   WFA

    WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.

   Read more about "Benchmark on recommended eCommerce partners in Europe"
3. 
   Benchmarks & surveys

   20 July 2016
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on recommended creative agencies and consultancies

   WFA

   An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

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4. 
   Benchmarks & surveys

   18 July 2016
   Agency remuneration & contractsMarketing procurement

   Benchmark on the use of supply chain financing

   WFA

   Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by…

   Read more about "Benchmark on the use of supply chain financing"
5. 
   Benchmarks & surveys

   13 July 2016
   Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

   Survey on China agency rosters

   WFA

   Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

   Read more about "Survey on China agency rosters"
6. 
   Benchmarks & surveys

   13 July 2016
   Agency managementMarketing procurement

   Survey on Managing PR suppliers

   WFA

   Survey on how members source and manage the public relations category. 

   Read more about "Survey on Managing PR suppliers"
7. 
   Videos & webinars

   5 July 2016
   Marketing procurement

   Webinar: Sourcing ad production

   WFA, APR

   In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA…

   Read more about "Webinar: Sourcing ad production"
8. 
   Benchmarks & surveys

   1 July 2016
   Agency managementMarketing procurement

   Benchmark on recommended consultancies for brand architecture development

   WFA

   WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

   Read more about "Benchmark on recommended consultancies for brand architecture development"
9. 
   Benchmarks & surveys

   29 June 2016
   Agency managementMarketing procurement

   Benchmark on Recommended Agencies for Social Media Audit in China

   WFA

   WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

   Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
10. 
    Benchmarks & surveysVideos & webinars

    23 June 2016
    Agency managementDigital transformationData-driven marketing

    Report on global media transformation

    WFA

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

    Read more about "Report on global media transformation"
11. 
    Videos & webinars

    20 June 2016
    Digital transformationMarketing effectiveness

    Webinar: The journey towards customer-centricity

    WFA, Circus Street

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…

    Read more about "Webinar: The journey towards customer-centricity"
12. 
    Benchmarks & surveys

    16 June 2016
    Agency review & pitchingMarketing procurement

    Benchmark on brand tracking in China

    WFA

    WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

    Read more about "Benchmark on brand tracking in China"