Posts about Marketing Organisation & Strategy

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  1.    Webinar: The Economist presents The World in 2021
    Digital policyMarketing lawConsumer insight

    Webinar: The Economist presents The World in 2021

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…

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  2.    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
    Marketing operations

    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker

    More than half of major multinationals say they are no longer deferring campaigns

    Investment still down on plans across…

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  3.    What are you looking for in the Global Marketer of the Year 2020?
    Brand purpose

    What are you looking for in the Global Marketer of the Year 2020?

    Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.

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  4.    Survey: Covid-19 global response (September 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (September 2020)

    The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

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  5.    Benchmark: Measures of investment in marketing capability building
    Marketing capabilities

    Benchmark: Measures of investment in marketing capability building

    WFA member benchmark covering measurement of investment in marketing capability building.

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  6.    WFA launches Global Marketer of the Year 2020
    Brand reputation

    WFA launches Global Marketer of the Year 2020

    Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…

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  7.    The endless possibilities of Computer Generated Imagery (CGI)
    Marketing procurement

    The endless possibilities of Computer Generated Imagery (CGI)

    This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

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  8.    Belgium’s first virtual Trends Day identifies 5 key industry trends
    Marketing technologyDigital transformationMarketing technologyMarketing technology

    Belgium’s first virtual Trends Day identifies 5 key industry trends

    More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day

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  9.    Sustainability and procurement
    Marketing procurement

    Sustainability and procurement

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…

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  10.    Benchmark: Global Category Management - Artwork & pre-press Packaging design
    Agency managementMarketing procurement

    Benchmark: Global Category Management - Artwork & pre-press Packaging design

    This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).

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  11.    UK ad industry launches initiative to eliminate negative environmental impact of production
    Brand purpose

    UK ad industry launches initiative to eliminate negative environmental impact of production

    AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA

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  12.    Sourcing Forum meeting overview (September 2020)
    Marketing procurement

    Sourcing Forum meeting overview (September 2020)

    Overview of the Sourcing Forum held remotely on September 4, 2020.

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