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Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurement
Why an Eco-Friendly Production Makes a World of Sense
The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…
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Agency managementAgency remuneration & contractsMarketing procurement
Remuneración de agencias Latam
El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en…
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Agency review & pitchingCreativityMarketing procurement
Recommended creative agencies in APAC
WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
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Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Benchmark on sourcing talent
WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Benchmark on Sourcing Adaptation & Transcreation
WFA member benchmark. For additional details, please log in.
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Organisation & structure
WFA talks Better Marketing: The CMO agenda
At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…
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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on Production Pre-payments
WFA member benchmark. For additional details, please log in.
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Brand purpose
WFA talks Better Marketing: Purpose
At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations
Survey on Influencer Marketing
WFA member survey. For additional details, please log in.
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Marketing procurement
Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the…
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…