Posts about Marketing Organisation & Strategy

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  1.    Why an Eco-Friendly Production Makes a World of Sense
    Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurement

    Why an Eco-Friendly Production Makes a World of Sense

    The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…

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  2.    Remuneración de agencias Latam
    Agency managementAgency remuneration & contractsMarketing procurement

    Remuneración de agencias Latam

    El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en…

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  3.    Recommended creative agencies in APAC
    Agency review & pitchingCreativityMarketing procurement

    Recommended creative agencies in APAC

     WFA member benchmark. For additional details, please log in.

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  4.    Survey on content production-data and benchmarking
    Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

    Survey on content production-data and benchmarking

    WFA member survey. For additional details, please log in.

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  5.    Benchmark on sourcing talent
    Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing talent

      WFA member benchmark. For additional details, please log in.

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  6.    Benchmark on Sourcing Adaptation & Transcreation
    Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Sourcing Adaptation & Transcreation

     WFA member benchmark. For additional details, please log in.

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  7.    WFA talks Better Marketing: The CMO agenda
    Organisation & structure

    WFA talks Better Marketing: The CMO agenda

    At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…

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  8.    Benchmark on Production Pre-payments
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Production Pre-payments

    WFA member benchmark. For additional details, please log in.

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  9.    WFA talks Better Marketing: Purpose
    Brand purpose

    WFA talks Better Marketing: Purpose

    At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…

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  10.    Survey on Influencer Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

    Survey on Influencer Marketing

    WFA member survey. For additional details, please log in.

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  11.    Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
    Marketing procurement

    Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years

    It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the…

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  12.    Global Media Charter
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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