Related content
-
Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technologyConsiderations on the road to digital transformation (2017)
Read more about "Considerations on the road to digital transformation (2017)"Members only content. Please log in to view.
-
Digital transformation‘SPARCS’ – a framework to plan for your digital transformation
Read more about "‘SPARCS’ – a framework to plan for your digital transformation"The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.
-
Digital transformationData & analyticsFive step process to Data Driven Marketing (2017)
Read more about "Five step process to Data Driven Marketing (2017)" -
Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketingSurvey results on Programmatic & trading desks
Read more about "Survey results on Programmatic & trading desks"WFA member survey. For additional details, please log in.
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Survey results on Agency evaluation
Read more about "Survey results on Agency evaluation"WFA member survey. For additional details, please log in.
-
Marketing procurement
Benchmark on trade mark clearance for design and logo agencies
Read more about "Benchmark on trade mark clearance for design and logo agencies"WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.
-
Marketing procurement
Benchmark on the use of crowd-sourcing
Read more about "Benchmark on the use of crowd-sourcing"WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…
-
Organisation & structureSurvey on regional marketing structures
Read more about "Survey on regional marketing structures"This research was created to draw a picture of regional marketing structures, roles and responsibilities.
-
Agency managementOrganisation & structureSurvey on Working with adtech and martech startups
Read more about "Survey on Working with adtech and martech startups"The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…
-
Digital transformation“Gotta catch ‘em all!” 5 digital trends at dmexco 2016
Read more about "“Gotta catch ‘em all!” 5 digital trends at dmexco 2016"dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.
-
Agency managementMarketing procurementData & analyticsBenchmark on recommended Customer Data Strategy Consultants
Read more about "Benchmark on recommended Customer Data Strategy Consultants"WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
-
Agency managementMarketing procurementBenchmark on recommended Creative agencies in Middle East
Read more about "Benchmark on recommended Creative agencies in Middle East"WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…