Posts about Marketing operations

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  1.    Spotlight on sustainability around the world
    Marketing operations

    Spotlight on sustainability around the world

    Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the…

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  2.    WFA Consultant Directory
    ProgrammaticAgency rostersProductionMarketing operations

    WFA Consultant Directory

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: January 2021

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  3.    10 Predictions for 2021
    Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure

    10 Predictions for 2021

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

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  4.    Spotlight: Global Trends in Creative In-Housing
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Global Trends in Creative In-Housing

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

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  5.    Benchmark: Global Category Management - Consumer Promotions
    Marketing operationsMarketing procurement

    Benchmark: Global Category Management - Consumer Promotions

    Member benchmark on category management of consumer promotions.

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  6.    Webinar: Where do great ads thrive?
    Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure

    Webinar: Where do great ads thrive?

    In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

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  7.    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
    Marketing operations

    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker

    More than half of major multinationals say they are no longer deferring campaigns

    Investment still down on plans across…

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  8.    Survey: Covid-19 global response (September 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (September 2020)

    The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

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  9.    Loving lockdown
    Marketing operationsOrganisation & structure

    Loving lockdown

    Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…

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  10.    Webinar: Live-streaming & E-commerce
    ChannelsMarketing operationsMarketing technologyMarketing technology

    Webinar: Live-streaming & E-commerce

    This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…

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  11.    Webinar: The Low Touch Economy
    ChannelsMarketing operationsOrganisation & structure

    Webinar: The Low Touch Economy

    Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…

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  12.    Webinar: Navigating global media pricing in 2020
    ChannelsMedia governanceMarketing operations

    Webinar: Navigating global media pricing in 2020

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…

    Read more about "Webinar: Navigating global media pricing in 2020"