Posts about Marketing operations

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  1.    Webinar: Where do great ads thrive?
    Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure

    Webinar: Where do great ads thrive?

    In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

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  2.    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
    Marketing operations

    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker

    More than half of major multinationals say they are no longer deferring campaigns

    Investment still down on plans across…

    Read more about "Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker"
  3.    Survey: Covid-19 global response (September 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (September 2020)

    The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

    Read more about "Survey: Covid-19 global response (September 2020)"
  4.    Loving lockdown
    Marketing operationsOrganisation & structure

    Loving lockdown

    Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…

    Read more about "Loving lockdown"
  5.    Webinar: Live-streaming & E-commerce
    ChannelsMarketing operationsMarketing technologyMarketing technology

    Webinar: Live-streaming & E-commerce

    This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…

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  6.    Webinar: The Low Touch Economy
    ChannelsMarketing operationsOrganisation & structure

    Webinar: The Low Touch Economy

    Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…

    Read more about "Webinar: The Low Touch Economy"
  7.    Webinar: Navigating global media pricing in 2020
    ChannelsMedia governanceMarketing operations

    Webinar: Navigating global media pricing in 2020

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…

    Read more about "Webinar: Navigating global media pricing in 2020"
  8.    Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
    Marketing operations

    Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker

    Some optimism as more than a quarter feel positive about the business environment for the next six months

    Read more about "Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker"
  9.    Survey: Covid-19 global response (June 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (June 2020)

    The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

    Read more about "Survey: Covid-19 global response (June 2020)"
  10.    Webinar+: Programmatic supply-chain transparency
    ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technology

    Webinar+: Programmatic supply-chain transparency

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…

    Read more about "Webinar+: Programmatic supply-chain transparency"
  11.    Webinar: Global Marketing Operations in 2020
    Marketing operationsOrganisation & structure

    Webinar: Global Marketing Operations in 2020

    Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their…

    Read more about "Webinar: Global Marketing Operations in 2020"
  12.    Marketing Operations expands remit at large multinationals
    Marketing operations

    Marketing Operations expands remit at large multinationals

    Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical…

    Read more about "Marketing Operations expands remit at large multinationals"