Posts about Marketing operations

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  1.    WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
    Brand purposeMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies

    WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…

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  2.    Spotlight: Go faster with less
    Marketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

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  3.    WFA launches Global Marketer of the Year 2022
    CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness

    WFA launches Global Marketer of the Year 2022

    Partners with The Drum to celebrate global and regional marketers and the work…

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  4.    Take note: 5 back-to-school lessons for marketers
    Marketing capabilitiesMarketing operations

    Take note: 5 back-to-school lessons for marketers

    Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard and WFA President, shares five lessons to help marketers…

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  5.    WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
    Brand purposeMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga

    WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…

    Read more about "WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga"
  6.    CMO Forum meeting overview (April 2022)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

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  7.    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…

    Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"
  8.    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter

    WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…

    Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"
  9.    Benchmark: Marketing or Media Mix Models and ROI
    Marketing operations

    Benchmark: Marketing or Media Mix Models and ROI

    WFA member benchmark on Marketing or Media Mix Models and ROI

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  10.    Benchmark: Share of Voice vs Share of Market
    Marketing operations

    Benchmark: Share of Voice vs Share of Market

    WFA member benchmark on Share of Voice vs Share of Market

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  11.    Mondelēz and Sanofi join Planet Pledge
    Brand purposeBrand reputationMarketing operations

    Mondelēz and Sanofi join Planet Pledge

    Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…

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  12.    Capability Forum Overview (October 2021)
    Integrated marketingMarketing operations

    Capability Forum Overview (October 2021)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

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