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Marketing operationsMarketing procurementOrganisation & structure
Benchmark on global sponsorship investments
WFA member bechmark. For additional details, please log in.
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Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight
Danish advertisers create guide to brand safety
Three out four advertisers say there is insufficient transparency in media buying.
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Agency remuneration & contractsAgency review & pitchingMarketing capabilitiesMarketing operations
8 insights for global marketers on sourcing content production
Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…
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Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurement
Why an Eco-Friendly Production Makes a World of Sense
The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…
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Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations
Survey on Influencer Marketing
WFA member survey. For additional details, please log in.
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ChannelsMedia governanceMarketing operationsMarketing procurement
Benchmark on Scatter vs Upfront: US TV Market
WFA member benchmark. For additional details, please log in.
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CreativityMarketing operations
5 ways to make newsrooms & content more effective
WFA members only content. Please log in to access this document.
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Marketing capabilitiesMarketing operationsOrganisation & structure
WFA breaks down walls between Insights and Media
Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.
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Agency managementMarketing operationsOrganisation & structure
Benchmark on media agency on-boarding - key considerations and pitfalls
A short survey to elicit member experiences in regard to on-boarding a new media agency.
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