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Marketing operations
Marketing Operations expands remit at large multinationals
Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical…
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Marketing operationsOrganisation & structure
Will COVID-19 change marketing forever?
WFA asked four industry experts whether COVID-19 has the power to change marketing forever - and if yes, in which ways.
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Marketing operations
Webinar: In search of the unicorn marketer
We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.
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Marketing operationsOrganisation & structure
Sir Martin Sorrell: 10 observations on the business impact of COVID-19
S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 is changing businesses.
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (April 2020)
The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…
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Marketing operations
Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…
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Marketing operationsOrganisation & structure
Global Marketing Operations 2020
This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.
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Ad fraud & verificationDigital policyMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Marketing technologyIntegrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technology
Webinar+: Customer Experience in the New Normal
In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…
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Integrated marketingMarketing operationsMarketing effectiveness
Webinar: An advertiser's guide to OTT media in APAC
This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
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Marketing operations
Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (March 2020)
This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.