Posts about Marketing operations

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  1.    CMO Forum meeting overview (November 2021)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (November 2021)

    Overview of the CMO Forum held remotely on November 16, 2021.

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  2.    Benchmark: Digital in-housing from agency point of view
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA benchmark on In-housing Digital Media, from agencies' point of view

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  3.    WFA launches Global Marketer of the Year 2021
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA launches Global Marketer of the Year 2021

    Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…

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  4.    This can be marketing’s time. You just need to earn it.
    Marketing capabilitiesMarketing operations

    This can be marketing’s time. You just need to earn it.

    As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…

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  5.    The Media Capability Gap
    Media governanceMarketing operations

    The Media Capability Gap

    A research report on the anatomical structures and priorities of the client-side media department.

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  6.    Spotlight on marketing and sustainability: bridging the gaps around the world
    Marketing operationsOrganisation & structure

    Spotlight on marketing and sustainability: bridging the gaps around the world

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

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  7.    Get comfortable with sustainability
    Brand purposeBrand reputationMarketing capabilitiesMarketing operations

    Get comfortable with sustainability

    The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…

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  8.    Marketing’s Missing P: Planet
    Brand purposeBrand reputationMarketing operations

    Marketing’s Missing P: Planet

    Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on…

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  9.    Capability Forum Overview (June 2021)
    Integrated marketingMarketing operations

    Capability Forum Overview (June 2021)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.

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  10.    WFA Consultant Directory
    Agency rostersMarketing operations

    WFA Consultant Directory

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

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  11.    New research suggests marketers lag corporate progress on the sustainability journey
    Brand purposeBrand reputationMarketing operations

    New research suggests marketers lag corporate progress on the sustainability journey

    Marketers almost unanimously believe that the function can make a difference on this journey

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  12.    WFA launches Planet Pledge for Marketers
    Brand purposeMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate…

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