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WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
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WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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What marketing talent wants
Company and marketing department attributes that resonate with today's marketer
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Marketing talent seeks companies with purpose, WFA research
Apple, Unilever and P&G are the most attractive companies to work for
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Marketing capabilitiesMarketing operationsOrganisation & structure
Spotlight: Shortcutting your marketing transformation
COVID has accelerated the need to transform legacy marketing structures and processes for the digital…
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The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…
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Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
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Marketing operations
Spotlight on sustainability around the world
Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the…
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
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It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
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Agency managementMarketing operationsOrganisation & structure
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The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…