Posts about Marketing operations

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  1.    Benchmark on Scatter vs Upfront: US TV Market
    ChannelsMedia governanceMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA member benchmark. For additional details, please log in.

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  2.    5 ways to make newsrooms & content more effective
    CreativityMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

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  3.    WFA breaks down walls between Insights and Media
    Marketing capabilitiesMarketing operationsOrganisation & structure

    WFA breaks down walls between Insights and Media

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

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  4.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agency managementMarketing operationsOrganisation & structure

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

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