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Brand purposeMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…
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Marketing operationsOrganisation & structure
CMO Forum meeting overview (April 2022)
Overview of the CMO Forum held remotely on April 6, 2022.
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Digital transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…
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Digital transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…
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Marketing operations
Benchmark: Marketing or Media Mix Models and ROI
WFA member benchmark on Marketing or Media Mix Models and ROI
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Marketing operations
Benchmark: Share of Voice vs Share of Market
WFA member benchmark on Share of Voice vs Share of Market
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Brand purposeBrand reputationMarketing operations
Mondelēz and Sanofi join Planet Pledge
Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…
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Integrated marketingMarketing operations
Capability Forum Overview (October 2021)
Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.
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Marketing operationsOrganisation & structure
CMO Forum meeting overview (November 2021)
Overview of the CMO Forum held remotely on November 16, 2021.
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Benchmark: Digital in-housing from agency point of view
WFA benchmark on In-housing Digital Media, from agencies' point of view
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA launches Global Marketer of the Year 2021
Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…
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Marketing capabilitiesMarketing operations
This can be marketing’s time. You just need to earn it.
As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…