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CreativityDigital transformationMarketing operations
New speakers announced at WFA Global Marketer Week in Istanbul
The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
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Marketing operations
Spotlight: Turning D&I into an Accountable Media Metric
D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…
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ChannelsMedia governanceMarketing operations
Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…
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Brand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology
Cristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
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Integrated marketingDigital transformationMarketing operations
WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…
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Digital policyCreativityBrand reputationMarketing operationsMarketing technologyMarketing technology
Seven partner predictions for 2023
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Digital In-Housing Benchmark - An Agency POV (Second Instalment)
WFA benchmark on In-housing Digital Media, from an agency point of view
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Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…
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Brand reputationMarketing operations
Winning during inflation
With concerns about the economy in general and inflation more specifically rising worldwide, how should brands respond? J. Walker…
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Brand purposeMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…
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ProductionMarketing operations
Spotlight: Go faster with less
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
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Content marketingCreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness
WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…