Posts about Marketing operations

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  1.    Corporate Sustainability Survey Report
    Brand reputationMarketing operationsData & analytics

    Corporate Sustainability Survey Report

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"
  2.    Benchmark: Managing slow moving or obsolete (SLOB) products
    Marketing operationsMarketing procurement

    Benchmark: Managing slow moving or obsolete (SLOB) products

    This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.

    Read more about "Benchmark: Managing slow moving or obsolete (SLOB) products"
  3.    Survey: Media Planning & Buying Management Tools
    Media governanceMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

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  4.    Benchmark: Naming Agency recommendations
    Agency review & pitchingDigital transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA member benchmark on naming agency recommendations.

    Read more about "Benchmark: Naming Agency recommendations"
  5.    CMO Forum meeting overview (June 2019)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (June 2019)

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

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  6.    The hidden gem: How clients benefit from long-term partnerships
    Agency managementMarketing operationsMarketing procurement

    The hidden gem: How clients benefit from long-term partnerships

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

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  7.    Five common pitfalls of in-housing marketing services
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Five common pitfalls of in-housing marketing services

    While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…

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  8.    Sourcing Forum meeting overview (April 2019)
    Marketing operationsMarketing procurement

    Sourcing Forum meeting overview (April 2019)

    Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.

    Read more about "Sourcing Forum meeting overview (April 2019)"
  9.    Benchmark on launch strategies
    Integrated marketingMarketing operations

    Benchmark on launch strategies

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on launch strategies"
  10.    Benchmark on global sponsorship investments
    Marketing operationsMarketing procurementOrganisation & structure

    Benchmark on global sponsorship investments

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on global sponsorship investments"
  11.    Danish advertisers create guide to brand safety
    Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

    Read more about "Danish advertisers create guide to brand safety"
  12.    8 insights for global marketers on sourcing content production
    Agency remuneration & contractsAgency review & pitchingMarketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…

    Read more about "8 insights for global marketers on sourcing content production"