Posts about Marketing operations

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  1.    Webinar+: Customer Experience in the New Normal
    Marketing technologyIntegrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technology

    Webinar+: Customer Experience in the New Normal

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…

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  2.    Webinar: An advertiser's guide to OTT media in APAC
    Integrated marketingMarketing operationsMarketing effectiveness

    Webinar: An advertiser's guide to OTT media in APAC

    This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.

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  3.    Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
    Marketing operations

    Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis

    WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis

    Read more about "Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis"
  4.    Survey: Covid-19 global response (March 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (March 2020)

    This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.

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  5.    Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    ChannelsMarketing operations

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…

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  6.    Webinar: In-housing Programmatic Media Success
    ProgrammaticMarketing operationsOrganisation & structure

    Webinar: In-housing Programmatic Media Success

    This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…

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  7.    Corporate Sustainability Survey Report
    Brand reputationMarketing operationsData & analytics

    Corporate Sustainability Survey Report

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"
  8.    Benchmark: Managing slow moving or obsolete (SLOB) products
    Marketing operationsMarketing procurement

    Benchmark: Managing slow moving or obsolete (SLOB) products

    This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.

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  9.    Survey: Media Planning & Buying Management Tools
    Media governanceMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

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  10.    Benchmark: Naming Agency recommendations
    Agency review & pitchingDigital transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA member benchmark on naming agency recommendations.

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  11.    CMO Forum meeting overview (June 2019)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (June 2019)

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

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  12.    The hidden gem: How clients benefit from long-term partnerships
    Agency managementMarketing operationsMarketing procurement

    The hidden gem: How clients benefit from long-term partnerships

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

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