Posts about Marketing organisation

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  1.    Marketing has the chance to lead post pandemic but structures need an overhaul
    Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure

    Marketing has the chance to lead post pandemic but structures need an overhaul

    Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…

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  2.    What marketing talent wants
    Marketing capabilitiesMarketing operationsOrganisation & structure

    What marketing talent wants

    Company and marketing department attributes that resonate with today's marketer

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  3.    Spotlight: Shortcutting your marketing transformation
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Spotlight: Shortcutting your marketing transformation

    COVID has accelerated the need to transform legacy marketing structures and processes for the digital…

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  4.    Marketing Transformation - Delivering the future fit organisation
    Digital transformationMarketing operations

    Marketing Transformation - Delivering the future fit organisation

    The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…

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  5.    Benchmark: Global marketing procurement team structures & workload allocation
    Marketing procurementOrganisation & structure

    Benchmark: Global marketing procurement team structures & workload allocation

    WFA member benchmark regarding workload allocation and related team structures.

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  6.    Webinar: Global Marketing Operations in 2020
    Marketing operationsOrganisation & structure

    Webinar: Global Marketing Operations in 2020

    Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their…

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  7.    Global Marketing Operations 2020
    Marketing operationsOrganisation & structure

    Global Marketing Operations 2020

    This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.

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  8.    Benchmark: Digital Marketing workload and responsibility structuring
    Marketing procurementOrganisation & structure

    Benchmark: Digital Marketing workload and responsibility structuring

    This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their…

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  9.    Benchmark: Procurement systems for marketing
    Marketing procurement

    Benchmark: Procurement systems for marketing

    This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they…

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  10.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

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  11.    Webinar: Digital Asset Management
    Marketing procurementMarketing technologyMarketing technology

    Webinar: Digital Asset Management

    The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…

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  12.    Marketing leaders on the state of the industry
    Creativity

    Marketing leaders on the state of the industry

    Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…

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