Posts about Marketing organisation

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  1.    Benchmark: Digital Marketing workload and responsibility structuring
    Marketing procurementOrganisation & structure

    Benchmark: Digital Marketing workload and responsibility structuring

    This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their…

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  2.    Benchmark: Procurement systems for marketing
    Marketing procurement

    Benchmark: Procurement systems for marketing

    This WFA member benchmark covers the usage of buying cannels / procure-to-pay systems that WFA members employ and whether they would…

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  3.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data…

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  4.    Webinar: Digital Asset Management
    Marketing procurementMarketing technologyMarketing technology

    Webinar: Digital Asset Management

    The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…

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  5.    Marketing leaders on the state of the industry
    Creativity

    Marketing leaders on the state of the industry

    Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…

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  6.    Effective Agency Management
    Agency managementAgency remuneration & contractsOrganisation & structure

    Effective Agency Management

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…

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  7.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementAgency rostersMarketing operationsOrganisation & structure

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

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  8.    The hidden gem: How clients benefit from long-term partnerships
    Agency managementMarketing operationsMarketing procurement

    The hidden gem: How clients benefit from long-term partnerships

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

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  9.    Building a future-proof marketing procurement strategy
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Building a future-proof marketing procurement strategy

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

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  10.    Global Content Production Ecosystem 2018
    Agency evaluation & performanceAgency managementContent marketingMarketing procurementOrganisation & structure

    Global Content Production Ecosystem 2018

    WFA member bechmark. For additional details, please log in.

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  11.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

    Read more about "Media Transformation Case Study: Deutsche Telekom"
  12.    Bridging the gap between marketing and policy
    Digital policyOrganisation & structure

    Bridging the gap between marketing and policy

    This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…

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