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Marketing operationsOrganisation & structure
Global Marketing Operations 2020
This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.
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Marketing procurementOrganisation & structure
Benchmark: Digital Marketing workload and responsibility structuring
This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their…
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Marketing procurement
Benchmark: Procurement systems for marketing
This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they…
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Media governanceDigital transformationMedia transformation
Media Transformation - Case Study 2: Royal Philips
The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
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Marketing technologyMarketing procurementMarketing technologyMarketing technology
Webinar: Digital Asset Management
The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…
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Creativity
Marketing leaders on the state of the industry
Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…
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Agency managementMarketing operationsMarketing procurement
The hidden gem: How clients benefit from long-term partnerships
Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Building a future-proof marketing procurement strategy
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
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Media governanceDigital transformationMedia transformation
Media Transformation Case Study: Deutsche Telekom
This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
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Organisation & structure
Bridging the gap between marketing and policy
This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Benchmark on Engaging with local freelancers in Europe
WFA benchmark with insights on how to engage with relevant freelancer talent locally.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structure
Agency Fee Decision Tree, an easier way to choose the right fee model
The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…