Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   31 May 2019
   Agency remuneration & contractsMarketing procurement

   Benchmark: Supply Chain Finance (SCF) solutions

   WFA

   This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…

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2. 
   Press releases

   21 May 2019
   Marketing procurement

   WFA launches Global Sourcing Board

   WFA

   Goal is to revolutionalise the practice and perception of marketing procurement

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3. 
   Benchmarks & surveysReports & whitepapers

   20 May 2019
   Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

   Building a future-proof marketing procurement strategy

   WBR

   In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

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4. 
   Benchmarks & surveys

   16 May 2019
   Agency evaluation & performanceAgency managementMarketing procurement

   Benchmark: 3rd-party consultant to manage the Client-Agency relationship

   WFA

    WFA member bechmark. For additional details, please log in.

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5. 
   Event reports

   10 May 2019
   Marketing operationsMarketing procurement

   Sourcing Forum meeting overview (April 2019)

   WFA

   Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.

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6. 
   Benchmarks & surveys

   9 May 2019
   Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement

   Global Content Production Ecosystem 2018

   WFA, APR

   WFA member bechmark. For additional details, please log in.

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7. 
   Opinions

   30 April 2019
   Marketing procurement

   Partnering with Finance

   Laura Forcetti

   A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global…

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8. 
   Event reports

   23 April 2019
   Marketing procurement

   Sourcing Forum meeting overview (March 2019)

   WFA

   Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.

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9. 
   Benchmarks & surveys

   16 April 2019
   Agency remuneration & contractsMarketing procurement

   Benchmark: Category management pass-through or 3rd party costs

   WFA

    WFA member bechmark. For additional details, please log in.

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10. 
    Benchmarks & surveys

    9 April 2019
    Agency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing post-production

    WFA

     WFA member bechmark. For additional details, please log in.

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11. 
    Benchmarks & surveys

    9 April 2019
    Marketing operationsMarketing procurementOrganisation & structure

    Benchmark on global sponsorship investments

    WFA

     WFA member bechmark. For additional details, please log in.

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12. 
    Benchmarks & surveys

    8 April 2019
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Supplier Relationship Management (SRM) models

    WFA

     WFA member bechmark. For additional details, please log in.

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