Posts about Marketing procurement

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  1.    Evolving marketing procurement beyond costs
    Marketing procurement

    Evolving marketing procurement beyond costs

    How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?

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  2.    Media Agency Models & Remuneration 2019
    Agency remuneration & contractsMarketing procurementOrganisation & structure

    Media Agency Models & Remuneration 2019

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

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  3.    Webinar: Global Agency Remuneration 2018
    Agency remuneration & contractsMarketing procurement

    Webinar: Global Agency Remuneration 2018

    A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory…

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  4.    2019 Marketing Production Trends
    Marketing procurement

    2019 Marketing Production Trends

    Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…

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  5.    7 in 10 clients: changing remuneration models will improve relations with agencies
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

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  6.    Diversity & Inclusion in the Production Industry
    Marketing procurement

    Diversity & Inclusion in the Production Industry

    White Paper from APR and WFA on diversity & inclusion with a focus on production

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  7.    Photography: Product, Beauty & Life Style Shoots
    Marketing procurement

    Photography: Product, Beauty & Life Style Shoots

    This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…

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  8.    Global Agency Remuneration 2018
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Global Agency Remuneration 2018

    This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…

    Read more about "Global Agency Remuneration 2018"
  9.    Webinar: Content Production Strategy Framework
    Marketing procurement

    Webinar: Content Production Strategy Framework

    The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…

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  10.    Sourcing Forum Meeting Overview NY December 2018
    Marketing capabilitiesMarketing procurementOrganisation & structure

    Sourcing Forum Meeting Overview NY December 2018

    The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…

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  11.    Benchmark on Engaging with local freelancers in Europe
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

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  12.    Survey on Performance Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness

    Survey on Performance Marketing

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

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