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Marketing procurement
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Overview of the Sourcing Forum held remotely on March 23, 2022.
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Marketing procurement
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Overview of the Sourcing Forum held remotely on March 16, 2022.
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Marketing procurementMarketing effectiveness
Sourcing Forum meeting overview (March 2022)
Overview of the Sourcing Forum held remotely on March 10, 2022.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
WFA member benchmark on Media Agency Fee Risk & Reward Models
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Marketing procurement
WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…
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Marketing procurement
Benchmark: Media spend on agency fees in South East Asia
WFA member survey for Media spend on agency fees in South East Asia markets
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Agency review & pitchingMarketing procurement
Sourcing Forum meeting overview (October 2021)
Overview of the Sourcing Forum held remotely on October 21, 2021.
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Marketing procurement
Learning from the Sourcing Board
Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a…
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Marketing procurement
New metrics for a growth agenda
Moving from a savings outlook to a value-creation approach requires new methods of measuring progress. Building on discussions…
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Marketing procurement
Spotlight: Diversity & Inclusion in the Production Landscape
An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…
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Marketing procurementOrganisation & structure
Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Shifting from a savings outlook to a value creation approach.
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Agency managementMarketing procurement
Different Models when decoupling production
A brief definition guide on models when decoupling production.