Posts about Marketing procurement

Related content

1. 
   News

   3 August 2017
   Marketing procurement

   WFA appoints Laura Forcetti as Global Marketing Sourcing Manager

   WFA

   Laura's main role will be to lead the 800-strong Sourcing Forum for global marketing procurement specialists

   Read more about "WFA appoints Laura Forcetti as Global Marketing Sourcing Manager"
2. 
   Benchmarks & surveys

   30 June 2017
   Agency review & pitchingMarketing procurement

   Survey results on sourcing experiential and marketing materials

   WFA, InnerWorkings

   WFA member survey. For additional details, please log in.

   Read more about "Survey results on sourcing experiential and marketing materials"
3. 
   Benchmarks & surveys

   14 June 2017
   Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

   Benchmark on Suppliers of research-based copy-testing of digital ads

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
4. 
   Benchmarks & surveys

   13 June 2017
   Agency review & pitchingMarketing procurement

   Recommended law firms with media contract drafting experience

   WFA

      WFA member benchmark. For additional details, please log in.

   Read more about "Recommended law firms with media contract drafting experience"
5. 
   Event reports

   7 June 2017
   Marketing procurement

   Sourcing Forum Meeting Overview Amsterdam June 2017

   WFA

    

   Read more about "Sourcing Forum Meeting Overview Amsterdam June 2017"
6. 
   Benchmarks & surveys

   24 May 2017
   Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement

   Benchmark on recommended influencer agencies

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on recommended influencer agencies"
7. 
   Benchmarks & surveys

   24 May 2017
   Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement

   Benchmark on Integrated Production

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Integrated Production"
8. 
   Benchmarks & surveys

   10 May 2017
   ChannelsMedia governanceMarketing operationsMarketing procurement

   Benchmark on Scatter vs Upfront: US TV Market

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Scatter vs Upfront: US TV Market"
9. 
   Reports & whitepapers

   7 April 2017
   Marketing procurementOrganisation & structure

   Overcoming people & capability challenges

   WFA

   Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

   Read more about "Overcoming people & capability challenges"
10. 
    Reports & whitepapers

    7 April 2017
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Best practice: global media transparency & contracts (2017)

    WFA

     Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…

    Read more about "Best practice: global media transparency & contracts (2017)"
11. 
    Benchmarks & surveys

    1 February 2017
    Agency evaluation & performanceAgency managementMarketing procurement

    Marketing Procurement Maturity Assessment 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Maturity Assessment 2017"
12. 
    Benchmarks & surveys

    1 January 2017
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Survey results on Agency evaluation

    WFA, Decideware

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"