Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   12 December 2016
   Marketing procurement

   Benchmark on trade mark clearance for design and logo agencies

   WFA

    WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.

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2. 
   Event reports

   7 December 2016
   Marketing procurement

   SOURCING FORUM Meeting Overview NY December 2016

   WFA

    

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3. 
   Event reports

   24 November 2016
   Marketing procurement

   SOURCING FORUM Meeting Overview Paris November 2016

   WFA

    

   Read more about "SOURCING FORUM Meeting Overview Paris November 2016"
4. 
   Benchmarks & surveys

   24 October 2016
   Marketing procurement

   Benchmark on the use of crowd-sourcing

   WFA

   WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…

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5. 
   Event reports

   29 September 2016
   Marketing procurement

   SOURCING FORUM Meeting Overview Singapore September 2016

   WFA

    

   Read more about "SOURCING FORUM Meeting Overview Singapore September 2016"
6. 
   Benchmarks & surveys

   25 August 2016
   Agency managementMarketing procurementData & analytics

   Benchmark on recommended Customer Data Strategy Consultants

   WFA

    WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

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7. 
   Benchmarks & surveys

   23 August 2016
   Agency managementMarketing procurement

   Benchmark on recommended Creative agencies in Middle East

   WFA

   WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…

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8. 
   Benchmarks & surveys

   5 August 2016
   Agency evaluation & performanceMarketing procurement

   Survey on measuring market share

   WFA

   Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…

   Read more about "Survey on measuring market share"
9. 
   Benchmarks & surveys

   27 July 2016
   Agency managementMarketing procurement

   Benchmark on recommended eCommerce partners in Europe

   WFA

    WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.

   Read more about "Benchmark on recommended eCommerce partners in Europe"
10. 
    Benchmarks & surveys

    20 July 2016
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    WFA

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

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11. 
    Benchmarks & surveys

    18 July 2016
    Agency remuneration & contractsMarketing procurement

    Benchmark on the use of supply chain financing

    WFA

    Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by…

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12. 
    Benchmarks & surveys

    13 July 2016
    Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

    Survey on China agency rosters

    WFA

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"