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Agency managementMarketing procurement
Survey on Managing PR suppliers
Survey on how members source and manage the public relations category.
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Benchmark on recommended consultancies for brand architecture development
WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.
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Agency managementMarketing procurement
Benchmark on Recommended Agencies for Social Media Audit in China
WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
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Benchmark on brand tracking in China
WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.
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Ad fraud & verificationMarketing procurement
Study results on Verification partners & viewability
The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…
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Agency review & pitchingMarketing procurement
Benchmark on Recommended digital content agencies in Europe
WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
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Agency managementMarketing procurementData & analytics
Benchmark an Introduction to sourcing Consumer Insights
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
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Agency managementMarketing procurement
Benchmark an Introduction to sourcing Ad Production
WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
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ProgrammaticMarketing procurement
Survey results on calculating programmatic savings
Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…
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Agency review & pitchingMarketing procurement
Survey into global media pitching and use of consultants
This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
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Agency rostersMarketing procurementData & analytics
Survey results on Managing insight supplier communities
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…