Posts about Marketing technology

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1. 
   Benchmarks & surveysReports & whitepapers

   12 October 2017
   Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

   Survey on Global Ad Viewability & Ad Fraud levels

   WFA, Ebiquity

   WFA member benchmark. For additional details, please log in.

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2. 
   Reports & whitepapers

   11 April 2017
   Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

   Recommendations to master data & tech (2017)

   WFA

   The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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3. 
   Event reportsReports & whitepapers

   31 January 2017
   Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technology

   Considerations on the road to digital transformation (2017)

   WFA

    Members only content. Please log in to view.

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4. 
   Benchmarks & surveys

   1 April 2015
   Marketing technologyDigital transformationMarketing technologyMarketing technology

   Survey on Digital Transformation

   WFA, The Digital Consultancy

   The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

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5. 
   Benchmarks & surveys

   24 March 2015
   ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technology

   Benchmark on supporting ecommerce with digital marketing

   WFA

   Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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6. 
   Benchmarks & surveys

   20 January 2015
   Agency managementMarketing technologyMarketing procurementMarketing technologyMarketing technology

   Benchmark on working with digital asset management suppliers

   WFA

   Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

   Read more about "Benchmark on working with digital asset management suppliers"