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WFA member report. For additional details, please log in.
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23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
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Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
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Web Summit 2017 in 10 tweets
Some soundbites for marketers from this year’s Web Summit in Lisbon
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Benchmark on Ad pre-testing
WFA member benchmark. For additional details, please log in.
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology
Recommendations to master data & tech (2017)
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
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Considerations on the road to digital transformation (2017)
Members only content. Please log in to view.
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Marketing technologyDigital transformationMarketing technologyMarketing technology
Survey on Digital Transformation
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…