Posts about Media Forum

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1. 
   Videos & webinars

   13 April 2023
   Media measurement

   Spotlight: Reach Curves Gone Rogue

   WFA

   A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

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2. 
   Event reports

   31 March 2023
   Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness

   WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

   WFA

   Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

   Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"
3. 
   Videos & webinars

   23 March 2023
   Marketing operations

   Spotlight: Turning D&I into an Accountable Media Metric

   WFA

   D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…

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4. 
   Videos & webinars

   16 March 2023
   ChannelsMedia governanceMarketing operations

   Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

   WFA

   We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…

   Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"
5. 
   Videos & webinars

   22 February 2023

   Spotlight: The Next Big Bets

   WFA

   Inspiration for the media and marketing agenda in 2023.

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6. 
   Event reports

   6 February 2023
   Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

   WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

   WFA

   Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

   Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
7. 
   Benchmarks & surveys

   24 January 2023
   ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

   Digital In-Housing Benchmark - An Agency POV (Second Instalment)

   WFA

   WFA benchmark on In-housing Digital Media, from an agency point of view

   Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
8. 
   Benchmarks & surveys

   17 January 2023

   WFA Benchmark Results: Taking a Deeper Dive into Retail Media

   WFA

   Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL…

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9. 
   Event reportsGuides & templates

   5 January 2023
   Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion

   WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

   WFA

   Meeting overview and presentations from WFA’s Remote Media Forum on the 7^th of December 2022

   Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"
10. 
    Event reports

    19 December 2022
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    WFA

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8^th of November 2022

    Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"
11. 
    Benchmarks & surveys

    19 December 2022
    Marketing technologyMarketing technologyData-driven marketingMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    WFA

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…

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12. 
    Opinions

    25 November 2022
    Media transformationMarketing effectiveness

    Demystifying marketing effectiveness

    Gerry D'Angelo

    Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…

    Read more about "Demystifying marketing effectiveness"