Posts about Media Forum

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1. 
   11 December 2024

   Uniting Minds and Functions in 2024

   Rob Dreblow

   WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very…

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2. 
   Benchmarks & surveys

   26 November 2024
   Media transformation

   Ad spend growth to slow in 2025

   Open to WFA members only

   Tom Ashby

   The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…

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3. 
   Reports & whitepapers

   14 November 2024
   Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology

   Three-quarters of brands want to change their agency remuneration model

   Open to WFA members only

   Tom Ashby

   According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…

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4. 
   News

   4 November 2024
   ChannelsMedia transparency

   Five takeouts from the predicted media inflation rises

   Open to WFA members only

   Tom Ashby

   Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…

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5. 
   Reports & whitepapers

   10 October 2024
   Audience measurementChannelsMedia governanceMedia transparencyProgrammatic

   WFA Outlook report: Media inflation set to rise in 2025 and 2026

   Open to WFA members only

   Tom Ashby

   9 out of 10 top global markets expected to see prices rise more than in 2024.

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6. 
   Benchmarks & surveys

   13 August 2024

   Benchmark: Media Planning Tools

   WFA

   WFA member research on media planning tools

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7. 
   Event reports

   31 May 2024
   Organisation & structure

   Media Forum APAC meeting overview (April 2024)

   WFA

   Overview of the WFA Media Forum Asia Pacific held in person in Singapore

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8. 
   Event reports

   18 April 2024
   Media transformationMarketing effectiveness

   WFA Media Forum March 2024: Forum Connect Amsterdam

   WFA

   Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…

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9. 
   Videos & webinars

   8 April 2024
   Marketing effectiveness

   WFA Media Forum April 2024: AI and Retail Media

   WFA

   Introduction to WFA AI Community & Retail Media deep dive.

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10. 
    News

    2 April 2024
    Media governance

    L’Oréal Chief Media Officer to take on Media Forum co-chair role

    WFA

    Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…

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11. 
    Videos & webinars

    26 January 2024
    Marketing effectiveness

    WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability

    WFA

    The first meeting of the WFA Media Community in 2024.

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12. 
    Event reports

    18 December 2023
    Marketing effectiveness

    Media Forum Connect meeting overview (November 2023)

    WFA

    Overview of the Media Forum held in New York City in November 2023

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