Related content
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Media transformation
Ad spend growth to slow in 2025
The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology
Three-quarters of brands want to change their agency remuneration model
According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
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ChannelsMedia transparency
Five takeouts from the predicted media inflation rises
Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammatic
WFA Outlook report: Media inflation set to rise in 2025 and 2026
9 out of 10 top global markets expected to see prices rise more than in 2024.
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Benchmark: Media Planning Tools
WFA member research on media planning tools
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Organisation & structure
Media Forum APAC meeting overview (April 2024)
Overview of the WFA Media Forum Asia Pacific held in person in Singapore
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Media transformationMarketing effectiveness
WFA Media Forum March 2024: Forum Connect Amsterdam
Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…
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Marketing effectiveness
WFA Media Forum April 2024: AI and Retail Media
Introduction to WFA AI Community & Retail Media deep dive.
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Media governance
L’Oréal Chief Media Officer to take on Media Forum co-chair role
Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…
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Marketing effectiveness
WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
The first meeting of the WFA Media Community in 2024.
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Marketing effectiveness
Media Forum Connect meeting overview (November 2023)
Overview of the Media Forum held in New York City in November 2023
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Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology
Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…