Posts about Media governance

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  1.    Media inflation set to rise in 2025 and 2026, WFA Outlook report
    Audience measurementChannelsMedia governanceMedia transparencyProgrammatic

    Media inflation set to rise in 2025 and 2026, WFA Outlook report
    Open to WFA members only

    9 out of 10 top global markets expected to see prices rise more than in 2024.

    Read more about "Media inflation set to rise in 2025 and 2026, WFA Outlook report"
  2.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  3.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  4.    Media price inflation falls marginally in WFA’s Outlook poll of predictions
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement

    Media price inflation falls marginally in WFA’s Outlook poll of predictions

    TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

    Read more about "Media price inflation falls marginally in WFA’s Outlook poll of predictions"
  5.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  6.    We’re ready for a return to Reach and Frequency
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology

    We’re ready for a return to Reach and Frequency

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

    Read more about "We’re ready for a return to Reach and Frequency"
  7.    L’Oréal Chief Media Officer to take on Media Forum co-chair role
    Media governance

    L’Oréal Chief Media Officer to take on Media Forum co-chair role

    Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…

    Read more about "L’Oréal Chief Media Officer to take on Media Forum co-chair role"
  8.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  9.    Media budgets are on the rise, finds WFA and Ebiquity annual research
    Media governance

    Media budgets are on the rise, finds WFA and Ebiquity annual research

    Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…

    Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"
  10.    Privacy Spotlight: India
    Media governanceProgrammaticData collection & privacy

    Privacy Spotlight: India

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

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  11.    Spotlight: An update on Google’s Privacy Sandbox
    Media governanceProgrammaticData collection & privacy

    Spotlight: An update on Google’s Privacy Sandbox

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: An update on Google’s Privacy Sandbox"
  12.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

    Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"