Related content
-
Media governanceMarketing operationsMarketing procurementSuvey: Media Planning & Buying Management Tools
Read more about "Suvey: Media Planning & Buying Management Tools"A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
-
Media governanceDigital transformationMedia Transformation - Case Study 2: Royal Philips
Read more about "Media Transformation - Case Study 2: Royal Philips"The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data…
Media governanceSteering Media from the Centre
Read more about "Steering Media from the Centre"In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
Ad fraud & verificationBrand safetyMedia governanceBrand safetyWFA and strategic partner Digital Decisions release Digital Media Benchmark
Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
Media governanceMedia Forum (June 2019)
Read more about "Media Forum (June 2019)"Overview of the Media Forum held on June 27th, 2019 in Shanghai
Media governanceWebinar: The Global Media Charter
Read more about "Webinar: The Global Media Charter"Published in 2018, the WFA Global Media Charter…
Media governanceMedia transparencySwedish Advertisers' guide to digital advertising
Read more about "Swedish Advertisers' guide to digital advertising"New guide from the Swedish Advertisers which aims to help…
Media governanceDigital transformationMedia Transformation Case Study: Deutsche Telekom
Read more about "Media Transformation Case Study: Deutsche Telekom"This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyPutting the Media Charter into action
Read more about "Putting the Media Charter into action"The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
Media governanceProgrammaticMedia Forum meeting overview (October 2018)
Read more about "Media Forum meeting overview (October 2018)"Overview of the Media Forum held on October 24th, 2018 in Amsterdam
Ad fraud & verificationMedia governanceProgrammaticMedia Forum meeting overview (November 2018)
Read more about "Media Forum meeting overview (November 2018)"Overview of the Media Forum held on November 7th, 2019 in New York
Media governanceWFA talks Better Marketing: Platform challenges
Read more about "WFA talks Better Marketing: Platform challenges"At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…