Posts about Media governance

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  1.    Spotlight: Preparing for digital media’s privacy-first future
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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  2.    Colombian association launches measurement tool for responsible advertising practices
    Media governanceMedia transparencySelf-regulationDiversity & InclusionInfluencers

    Colombian association launches measurement tool for responsible advertising practices

    Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…

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  3.    Benchmark: Global Budget setting & use of working/non-working ratios
    Media governanceOrganisation & structure

    Benchmark: Global Budget setting & use of working/non-working ratios

    Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

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  4.    10 Predictions for 2021
    Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure

    10 Predictions for 2021

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

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  5.    Colombian association shines a light on the digital media ecosystem
    Ad fraud & verificationBrand safetyMedia governanceProgrammaticBrand safety

    Colombian association shines a light on the digital media ecosystem

    ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic

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  6.    Global advertisers unveil a collaborative new approach to cross-media measurement
    Audience measurementMedia governance

    Global advertisers unveil a collaborative new approach to cross-media measurement

    UK and US to lead implementation following international peer review

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  7.    Webinar: Navigating global media pricing in 2020
    ChannelsMedia governanceMarketing operations

    Webinar: Navigating global media pricing in 2020

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…

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  8.    Media Outlook in the COVID-19 Crisis
    ChannelsMedia governanceMarketing effectiveness

    Media Outlook in the COVID-19 Crisis

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…

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  9.    Japan unveils declaration on digital advertising
    Media governance

    Japan unveils declaration on digital advertising

    JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media…

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  10.    Survey: Media Planning & Buying Management Tools
    Media governanceMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

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  11.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

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  12.    Steering Media from the Centre
    Media governance

    Steering Media from the Centre

    In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.

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