Posts about Media governance

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  1.    Suvey: Media Planning & Buying Management Tools
    Media governanceMarketing operationsMarketing procurement

    Suvey: Media Planning & Buying Management Tools

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

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  2.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data…

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  3.    Steering Media from the Centre
    Media governance

    Steering Media from the Centre

    In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.

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  4.    WFA and strategic partner Digital Decisions release Digital Media Benchmark
    Ad fraud & verificationBrand safetyMedia governanceBrand safety

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

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  5.    Media Forum (June 2019)
    Media governance

    Media Forum (June 2019)

    Overview of the Media Forum held on June 27th, 2019 in Shanghai

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  6.    Webinar: The Global Media Charter
    Media governance

    Webinar: The Global Media Charter

    Published in 2018, the WFA Global Media Charter

    Read more about "Webinar: The Global Media Charter"
  7.    Swedish  Advertisers' guide to digital advertising
    Media governanceMedia transparency

    Swedish Advertisers' guide to digital advertising

    New guide from the Swedish Advertisers which aims to help…

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  8.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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  9.    Putting the Media Charter into action
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    Putting the Media Charter into action

    The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem

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  10.    Media Forum meeting overview (October 2018)
    Media governanceProgrammatic

    Media Forum meeting overview (October 2018)

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam

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  11.    Media Forum meeting overview (November 2018)
    Ad fraud & verificationMedia governanceProgrammatic

    Media Forum meeting overview (November 2018)

    Overview of the Media Forum held on November 7th, 2019 in New York

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  12.    WFA talks Better Marketing: Platform challenges
    Media governance

    WFA talks Better Marketing: Platform challenges

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

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