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WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.
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Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
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In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov
Meet Rossen Missov, Executive Director of BAA
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Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G
Marc Pritchard, Chief Brand Officer of P&G, is one of the six global marketers shortlisted for this year's WFA Global Marketer…
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Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills
Ivan Pollard, SVP, Global Chief Marketing Officer, General Mills, is one of the six global marketers shortlisted for this year's WFA…
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Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel
Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this…
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Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI
Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International, is one of the six global marketers shortlisted…
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Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei
Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers…
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Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars
Jane Wakely, Lead CMO at Mars Inc, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year…
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WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
David Wheldon speaks with Sir Martin Sorrell
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WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
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WFA CEO: “Build Back Better has started”
An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.