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  1.    In the spotlight: CAA Argentina’s Philip Perez

    In the spotlight: CAA Argentina’s Philip Perez

    Meet Philip Perez, President of CAA

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  2.    Seven take-outs from Cannes 2019
    CreativityBrand reputation

    Seven take-outs from Cannes 2019

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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  3.    GDPR represents the beginning, not the end, of the data privacy journey
    Digital policyMarketing lawData collection & privacy

    GDPR represents the beginning, not the end, of the data privacy journey

    The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect…

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  4.    Five common pitfalls of in-housing marketing services
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Five common pitfalls of in-housing marketing services

    While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…

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  5.    Making sense of measurement: What does good look like?

    Making sense of measurement: What does good look like?

    Marketers who get measurement wrong are not thinking big enough, says Infectious Media’s Global Client Analytics Lead, Chris…

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  6.    In the spotlight: Israel Marketing Association’s Talma Biro

    In the spotlight: Israel Marketing Association’s Talma Biro

    Meet Talma, CEO of the Israel Marketing Association

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  7.    China’s home-grown successes

    China’s home-grown successes

    Stephan Loerke reflects on the global opportunities and challenges Chinese brands face

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  8.    Driving the programmatic disclosure you desire: An 8-point checklist

    Driving the programmatic disclosure you desire: An 8-point checklist

    Maximising digital media transparency across programmatic activity is a top concern for APAC marketers. Here are eight steps which…

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  9.    People + Purpose = Performance
    Integrated marketing

    People + Purpose = Performance

    Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?

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  10.    Putting people first
    Brand safetyBrand safetyMedia measurementBrand purpose

    Putting people first

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

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  11.    Why policy professionals need to get excited about marketing

    Why policy professionals need to get excited about marketing

    Marketers and policy professionals must bridge the gap that divides them. Rebecka Allén explains why that is critical for the…

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  12.    Partnering with Finance
    Marketing procurement

    Partnering with Finance

    A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global…

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