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WFA member survey on the topic of balancing global and local brand equity/positioning.
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Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…
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Marketing capabilitiesMarketing operationsOrganisation & structure
Spotlight: Shortcutting your marketing transformation
COVID has accelerated the need to transform legacy marketing structures and processes for the digital…
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Media governanceOrganisation & structure
Benchmark: Global Budget setting & use of working/non-working ratios
Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
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Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
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Agency managementMarketing operationsOrganisation & structure
Spotlight: Global Trends in Creative In-Housing
The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
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Marketing procurementOrganisation & structure
Global Marketing Procurement: 2020 and beyond
WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…
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Marketing procurementOrganisation & structure
Benchmark: Global marketing procurement team structures & workload allocation
WFA member benchmark regarding workload allocation and related team structures.
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Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (September 2020)
The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.