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Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…
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Brand safetyBrand safetyMedia measurementDiversity & Inclusion
National industry associations from 25 countries gather in Istanbul
WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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Brand purposeBrand reputationMarketing operations
WFA launches Sustainable Marketing 2030 to close the gap between intent and action
Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…
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WFA names first-ever co-chairs for Planet Pledge
Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…
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Brand purposeBrand reputation
An unlikely destination
WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
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Ad Net Zero goes global to help the ad industry achieve net zero
Initial focus of the global expansion will be in major advertising markets including the US and several EU countries
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AXA and Philips add their weight to WFA’s Planet Pledge
WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…
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How seriously is the industry taking sustainability?
Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability…
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Brand safetyBrand safetyMedia measurement
National industry associations from 29 countries gather in Athens
WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
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Self-regulation
Global Guidance on Environmental Claims 2022
First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…
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Self-regulation
WFA issues guidance for brands on making credible environmental claims
New research indicates that 64% of Planet Pledge signatories now have ethical…
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WFA Environmental Claims Guidance: Annex documents
Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance