Posts about Planet Pledge

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  1.    Sustainability into Action
    Sustainability

    Sustainability into Action
    Open to WFA members only

    New series of WFA playbooks on sustainability from WFA and Kantar offer marketers guidance on how to put theory into practice,…

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  2.    How creativity can drive sustainable action
    Sustainability

    How creativity can drive sustainable action

    In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into…

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  3.    Benchmark: Sustainable communication, advertising production and advertising behaviours
    Sustainability

    Benchmark: Sustainable communication, advertising production and advertising behaviours

    WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…

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  4.    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
    Sustainability

    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…

    Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"
  5.    WFA Benchmark: Environmental Claims findings report

    WFA Benchmark: Environmental Claims findings report

    WFA member benchmark on green claims and how brands are navigating increasing scrutiny

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  6.    WFA’s Planet Pledge welcomes seven more multinationals
    Sustainability

    WFA’s Planet Pledge welcomes seven more multinationals

    AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…

    Read more about "WFA’s Planet Pledge welcomes seven more multinationals"
  7.    What marketers need from COP28
    Sustainability

    What marketers need from COP28

    2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…

    Read more about "What marketers need from COP28"
  8.    Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
    Sustainability

    Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication

    New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…

    Read more about "Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication"
  9.    National industry associations from 25 countries gather in Istanbul
    Brand safetyBrand safetyMedia measurementDiversity & InclusionSustainability

    National industry associations from 25 countries gather in Istanbul

    WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…

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  10.    WFA launches Sustainable Marketing 2030 to close the gap between intent and action
    Brand purposeBrand reputationMarketing operationsSustainability

    WFA launches Sustainable Marketing 2030 to close the gap between intent and action

    Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…

    Read more about "WFA launches Sustainable Marketing 2030 to close the gap between intent and action"
  11.    WFA names first-ever co-chairs for Planet Pledge

    WFA names first-ever co-chairs for Planet Pledge

    Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…

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  12.    An unlikely destination
    Brand purposeBrand reputation

    An unlikely destination

    WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.

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