Posts about Planet Pledge

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1. 
   Opinions

   14 November 2022
   Brand purposeBrand reputation

   An unlikely destination

   Stephan Loerke

   WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.

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2. 
   News

   28 June 2022

   Ad Net Zero goes global to help the ad industry achieve net zero

   WFA

   Initial focus of the global expansion will be in major advertising markets including the US and several EU countries

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3. 
   News

   7 June 2022

   AXA and Philips add their weight to WFA’s Planet Pledge

   WFA

   WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…

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4. 
   Opinions

   2 June 2022

   How seriously is the industry taking sustainability?

   WFA

   Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability…

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5. 
   NewsEvent reports

   29 April 2022
   Brand safetyBrand safetyMedia measurement

   National industry associations from 29 countries gather in Athens

   WFA

   WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…

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6. 
   4 April 2022
   Self-regulation

   Global Guidance on Environmental Claims 2022

   WFA

   First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…

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7. 
   Press releasesGuides & templates

   4 April 2022
   Self-regulation

   WFA issues guidance for brands on making credible environmental claims

   WFA

   New research indicates that 64% of Planet Pledge signatories now have ethical…

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8. 
   Guides & templates

   31 March 2022

   WFA Environmental Claims Guidance: Annex documents

   WFA

   Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance

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9. 
   Opinions

   28 March 2022
   Diversity & InclusionMarketing capabilities

   Using media to drive positive impact

   Claire McAlpine, Helen Brain

   Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…

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10. 
    Press releases

    3 February 2022

    Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

    WFA

    Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.

    National…

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11. 
    Opinions

    2 February 2022

    100 days on from COP26

    Sarah Goodenough

    Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role…

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12. 
    OpinionsPress releases

    16 December 2021
    Brand purposeBrand reputationMarketing operations

    Mondelēz and Sanofi join Planet Pledge

    WFA

    Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…

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