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Brand safetyBrand safetyMedia measurementDiversity & InclusionNational industry associations from 25 countries gather in Istanbul
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Brand purposeBrand reputationMarketing operationsWFA launches Sustainable Marketing 2030 to close the gap between intent and action
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WFA names first-ever co-chairs for Planet Pledge
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Brand purposeBrand reputationAn unlikely destination
Read more about "An unlikely destination"WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
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Ad Net Zero goes global to help the ad industry achieve net zero
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AXA and Philips add their weight to WFA’s Planet Pledge
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How seriously is the industry taking sustainability?
Read more about "How seriously is the industry taking sustainability?"Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability…
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Brand safetyBrand safetyMedia measurementNational industry associations from 29 countries gather in Athens
Read more about "National industry associations from 29 countries gather in Athens"WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
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Self-regulationGlobal Guidance on Environmental Claims 2022
Read more about "Global Guidance on Environmental Claims 2022"First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…
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Self-regulation
WFA issues guidance for brands on making credible environmental claims
Read more about "WFA issues guidance for brands on making credible environmental claims"New research indicates that 64% of Planet Pledge signatories now have ethical…
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WFA Environmental Claims Guidance: Annex documents
Read more about "WFA Environmental Claims Guidance: Annex documents"Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance