Posts about Planet Pledge

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  1.    AXA and Philips add their weight to WFA’s Planet Pledge

    AXA and Philips add their weight to WFA’s Planet Pledge

    WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…

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  2.    How seriously is the industry taking sustainability?

    How seriously is the industry taking sustainability?

    Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability…

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  3.    National industry associations from 29 countries gather in Athens
    Brand safetyBrand safetyMedia measurement

    National industry associations from 29 countries gather in Athens

    WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…

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  4.    Global Guidance on Environmental Claims 2022
    Self-regulation

    Global Guidance on Environmental Claims 2022

    First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…

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  5.    WFA issues guidance for brands on making credible environmental claims
    Self-regulation

    WFA issues guidance for brands on making credible environmental claims

    New research indicates that 64% of Planet Pledge signatories now have ethical…

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  6.    WFA Environmental Claims Guidance: Annex documents

    WFA Environmental Claims Guidance: Annex documents

    Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance

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  7.    Using media to drive positive impact
    Diversity & InclusionMarketing capabilities

    Using media to drive positive impact

    Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…

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  8.    Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

    Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

    Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.

    National…

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  9.    100 days on from COP26

    100 days on from COP26

    Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role…

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  10.    Mondelēz and Sanofi join Planet Pledge
    Brand purposeBrand reputationMarketing operations

    Mondelēz and Sanofi join Planet Pledge

    Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…

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  11.    Planet Pledge Spotlight: COP26

    Planet Pledge Spotlight: COP26

    In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…

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  12.    Galvanising marketing as a force for positive change: lessons learned from Planet Pledge

    Galvanising marketing as a force for positive change: lessons learned from Planet Pledge

    WFA President and CMCO at Mastercard, Raja Rajamannar, and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss…

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