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Brand safetyBrand safetyMedia measurement
National industry associations from 29 countries gather in Athens
WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
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Self-regulation
Global Guidance on Environmental Claims 2022
First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…
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Self-regulation
WFA issues guidance for brands on making credible environmental claims
New research indicates that 64% of Planet Pledge signatories now have ethical…
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WFA Environmental Claims Guidance: Annex documents
Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance
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Diversity & InclusionMarketing capabilities
Using media to drive positive impact
Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…
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Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.
National…
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100 days on from COP26
Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role…
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Brand purposeBrand reputationMarketing operations
Mondelēz and Sanofi join Planet Pledge
Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…
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Planet Pledge Spotlight: COP26
In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…
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Galvanising marketing as a force for positive change: lessons learned from Planet Pledge
WFA President and CMCO at Mastercard, Raja Rajamannar, and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss…
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A marketer in Glasgow
WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating…
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Winning with Eco-Actives is essential for future brand growth
A new Who Cares, Who Does? study by Kantar demonstrates green credentials are both beneficial to business and the planet.…