Posts about Planet Pledge

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1. 
   4 April 2022
   Self-regulation

   Global Guidance on Environmental Claims 2022

   WFA

   First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…

   Read more about "Global Guidance on Environmental Claims 2022"
2. 
   Press releasesGuides & templates

   4 April 2022
   Self-regulation

   WFA issues guidance for brands on making credible environmental claims

   WFA

   New research indicates that 64% of Planet Pledge signatories now have ethical…

   Read more about "WFA issues guidance for brands on making credible environmental claims"
3. 
   Guides & templates

   31 March 2022

   WFA Environmental Claims Guidance: Annex documents

   WFA

   Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance

   Read more about "WFA Environmental Claims Guidance: Annex documents"
4. 
   Opinions

   28 March 2022
   Diversity & InclusionMarketing capabilities

   Using media to drive positive impact

   Claire McAlpine, Helen Brain

   Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…

   Read more about "Using media to drive positive impact"
5. 
   Press releases

   3 February 2022

   Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

   WFA

   Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.

   National…

   Read more about "Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge"
6. 
   Opinions

   2 February 2022

   100 days on from COP26

   Sarah Goodenough

   Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role…

   Read more about "100 days on from COP26"
7. 
   OpinionsPress releases

   16 December 2021
   Brand purposeBrand reputationMarketing operations

   Mondelēz and Sanofi join Planet Pledge

   WFA

   Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…

   Read more about "Mondelēz and Sanofi join Planet Pledge"
8. 
   Videos & webinars

   1 December 2021

   Planet Pledge Spotlight: COP26

   WFA

   In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…

   Read more about "Planet Pledge Spotlight: COP26"
9. 
   OpinionsVideos & webinarsEvent reports

   25 November 2021

   Galvanising marketing as a force for positive change: lessons learned from Planet Pledge

   WFA

   WFA President and CMCO at Mastercard, Raja Rajamannar, and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss…

   Read more about "Galvanising marketing as a force for positive change: lessons learned from Planet Pledge"
10. 
    Opinions

    23 November 2021

    A marketer in Glasgow

    Stephan Loerke

    WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating…

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11. 
    17 November 2021

    Winning with Eco-Actives is essential for future brand growth

    Natalie Babbage

    A new Who Cares, Who Does? study by Kantar demonstrates green credentials are both beneficial to business and the planet.…

    Read more about "Winning with Eco-Actives is essential for future brand growth"
12. 
    OpinionsVideos & webinarsEvent reports

    15 November 2021

    Marketing as a force for positive change: lessons from Planet Pledge

    WFA

    WFA President and CMCO at Mastercard, Raja Rajamannar and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss…

    Read more about "Marketing as a force for positive change: lessons from Planet Pledge"