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Brand reputationWFA launches Global Marketer of the Year 2020
Read more about "WFA launches Global Marketer of the Year 2020"Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…
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Brand safetyBrand safetyWFA and platforms make major progress to address harmful content
Read more about "WFA and platforms make major progress to address harmful content"Please note that GARM was discontinued on August 8 2024. See more here.
Global Alliance for Responsible Media (GARM)…
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Audience measurementMedia governanceGlobal advertisers unveil a collaborative new approach to cross-media measurement
Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"UK and US to lead implementation following international peer review
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Creative in-housing hits 57% among multinationals, WFA report
Read more about "Creative in-housing hits 57% among multinationals, WFA report"Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
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ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technologyProgrammatic trading accounts for more than two fifths of global digital media investment by major multinationals
Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"In-house and hybrid trading models now used by 84% of respondents
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Marketing procurementWFA launches ultimate guide to value-based Marketing Procurement
Read more about "WFA launches ultimate guide to value-based Marketing Procurement"Global Sourcing Board identifies real-world strategies that drive shift from savings to value
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WFA makes new appointments to APAC Leadership team
Read more about "WFA makes new appointments to APAC Leadership team"Senior Coca-Cola and GSK executives to take key roles for region
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Marketing operationsMajor multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
Read more about "Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker"Some optimism as more than a quarter feel positive about the business environment for the next six months
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Agency evaluation & performanceBrands missing opportunities to become better clients
Read more about "Brands missing opportunities to become better clients"Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement
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Digital policyData collection & privacyWFA launches world’s first guide on data ethics for brands
Designed to help advertisers ensure data practices respect consumer interests
Marketing operationsMarketing Operations expands remit at large multinationals
Read more about "Marketing Operations expands remit at large multinationals"Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical…
Organisation & structureEmphasis of CMO role must be on effectively leading multi-faceted teams
Marketers expanding remit to include sustainability and data ethics in the next five years