Posts about Research

Related content

  1.    Study: Consumers follow brand promises on fighting racism and hatred

    Study: Consumers follow brand promises on fighting racism and hatred

    49% of consumers appreciate brands making efforts to fight racism, hatred and misinformation; 28% believe that brands should lead…

    Read more about "Study: Consumers follow brand promises on fighting racism and hatred"
  2.    Getting to Equal 2020: Pride

    Getting to Equal 2020: Pride

    On the surface, LGBT+ employees in many parts of the world have progressed in the workplace. But Accenture's global research reveals…

    Read more about "Getting to Equal 2020: Pride"
  3.    Study: Consumers demand actions from brands to fight racism and hatred

    Study: Consumers demand actions from brands to fight racism and hatred

    Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market…

    Read more about "Study: Consumers demand actions from brands to fight racism and hatred"
  4.    Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

    Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

    This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…

    Read more about "Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work"
  5.    Gender equality attitudes study

    Gender equality attitudes study

    Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The…

    Read more about "Gender equality attitudes study"
  6.    LGBTQ Inclusion in Advertising and Media

    LGBTQ Inclusion in Advertising and Media

    The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media. 

    Read more about "LGBTQ Inclusion in Advertising and Media"
  7.    Diversity wins

    Diversity wins

    Report reaffirms the global relevance of the link between diversity and company financial outperformance.

    Read more about "Diversity wins"
  8.    UK Advertising Needs You

    UK Advertising Needs You

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

    Read more about "UK Advertising Needs You"
  9.    Getting to Equal 2020: The Hidden Value of Culture Makers

    Getting to Equal 2020: The Hidden Value of Culture Makers

    New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would…

    Read more about "Getting to Equal 2020: The Hidden Value of Culture Makers"
  10.    The Economic Costs of Keyword Blacklists for Online Publishers

    The Economic Costs of Keyword Blacklists for Online Publishers

    This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to…

    Read more about "The Economic Costs of Keyword Blacklists for Online Publishers"
  11.    Being Black in Corporate America: An Intersectional Exploration

    Being Black in Corporate America: An Intersectional Exploration

    A multifaceted analysis on the obstacles that prevent many black professionals from reaching the C-Suite. 

    Read more about "Being Black in Corporate America: An Intersectional Exploration"
  12.    It's in the bag: Black consumer's path to purchase

    It's in the bag: Black consumer's path to purchase

    An analysis of African Americans' growth in purchasing power that makes the case for diversity in…

    Read more about "It's in the bag: Black consumer's path to purchase"