Posts about Skills & talent

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1. 
   Benchmarks & surveys

   5 July 2018
   Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

   Survey on Influencer Marketing

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Survey on Influencer Marketing"
2. 
   Benchmarks & surveys

   1 March 2018
   Agency management

   Benchmark: Sourcing production consultants

   WFA

   This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…

   Read more about "Benchmark: Sourcing production consultants"
3. 
   Benchmarks & surveys

   9 October 2017
   Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

   Survey on Global internal media structure & organisation

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Global internal media structure & organisation"
4. 
   Benchmarks & surveys

   4 July 2017
   Integrated marketingOrganisation & structureData & analytics

   Survey Results: Marketing Capability Programmes

   WFA, Circus Street

   WFA member survey. For additional details, please log in.

   Read more about "Survey Results: Marketing Capability Programmes"
5. 
   Benchmarks & surveys

   13 June 2017
   Agency review & pitchingMarketing procurement

   Recommended law firms with media contract drafting experience

   WFA

      WFA member benchmark. For additional details, please log in.

   Read more about "Recommended law firms with media contract drafting experience"
6. 
   Reports & whitepapers

   7 April 2017
   Marketing procurementOrganisation & structure

   Overcoming people & capability challenges

   WFA

   Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

   Read more about "Overcoming people & capability challenges"
7. 
   Benchmarks & surveys

   24 October 2016
   Marketing procurement

   Benchmark on the use of crowd-sourcing

   WFA

   WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…

   Read more about "Benchmark on the use of crowd-sourcing"
8. 
   Benchmarks & surveys

   22 February 2016
   Organisation & structure

   Benchmark on digital marketing training methods

   WFA

   WFA benchmark conducted for a member looking for digital marketing training methods.

   Read more about "Benchmark on digital marketing training methods"
9. 
   Benchmarks & surveys

   1 June 2015
   Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure

   Benchmark on managing usage rights

   WFA

   Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

   Read more about "Benchmark on managing usage rights"
10. 
    Benchmarks & surveys

    10 March 2015
    Agency managementAgency review & pitchingMarketing procurement

    Survey on digital recruitment agencies used by clients

    WFA

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

    Read more about "Survey on digital recruitment agencies used by clients"