Posts about Thought leadership

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  1.    How will the cultural events of 2024 define your 2025?
    Diversity & Inclusion

    How will the cultural events of 2024 define your 2025?

    2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…

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  2.    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
    Diversity & InclusionCreativityBrand purpose

    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

    In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…

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  3.    Knowledge Spotlight: 2024 Media trends in Asia Pacific
    AI (Artificial Intelligence)

    Knowledge Spotlight: 2024 Media trends in Asia Pacific

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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  4.    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…

    Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"
  5.    CMO, the impossible job?
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    CMO, the impossible job?

    Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…

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  6.    How to build better brands?
    CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology

    How to build better brands?

    CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

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  7.    Facing the Firestorm

    Facing the Firestorm

    How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…

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  8.    Unstereotype Alliance: ‘State of the Industry' report 2023
    Diversity & Inclusion

    Unstereotype Alliance: ‘State of the Industry' report 2023

    The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…

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  9.    Six WFA partner predictions for 2024
    Diversity & Inclusion

    Six WFA partner predictions for 2024

    Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.

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  10.    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
    Diversity & Inclusion

    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign

    The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…

    Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"
  11.    All you need to know about the Global DEI Census 2023
    Diversity & Inclusion

    All you need to know about the Global DEI Census 2023

    The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…

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  12.    Making the numbers count
    Diversity & Inclusion

    Making the numbers count

    Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…

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