Posts about Thought leadership

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  1.    CMO, the impossible job?
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    CMO, the impossible job?

    Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…

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  2.    How to build better brands?
    CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology

    How to build better brands?

    CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

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  3.    Unstereotype Alliance: ‘State of the Industry' report 2023
    Diversity & Inclusion

    Unstereotype Alliance: ‘State of the Industry' report 2023

    The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…

    Read more about "Unstereotype Alliance: ‘State of the Industry' report 2023"
  4.    Six WFA partner predictions for 2024
    Diversity & Inclusion

    Six WFA partner predictions for 2024

    Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.

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  5.    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
    Diversity & Inclusion

    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign

    The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…

    Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"
  6.    All you need to know about the Global DEI Census 2023
    Diversity & Inclusion

    All you need to know about the Global DEI Census 2023

    The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…

    Read more about "All you need to know about the Global DEI Census 2023"
  7.    Making the numbers count
    Diversity & Inclusion

    Making the numbers count

    Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…

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  8.    WFA names new Global Diversity Ambassadors
    Diversity & Inclusion

    WFA names new Global Diversity Ambassadors

    Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…

    Read more about "WFA names new Global Diversity Ambassadors"
  9.    Putting wages on an equal footing
    Diversity & Inclusion

    Putting wages on an equal footing

    Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…

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  10.    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
    Diversity & Inclusion

    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align

    Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…

    Read more about "Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align"
  11.    Global marketing industry rallies behind second Global DEI Census in March 2023
    Diversity & Inclusion

    Global marketing industry rallies behind second Global DEI Census in March 2023

    The results will provide a check on progress in people’s perceptions of diversity,…

    Read more about "Global marketing industry rallies behind second Global DEI Census in March 2023"
  12.    Inclusive marketing is just better marketing
    Diversity & Inclusion

    Inclusive marketing is just better marketing

    Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…

    Read more about "Inclusive marketing is just better marketing"