Posts about Thought leadership

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  1.    Inclusive equals results
    Inclusive Marketing

    Inclusive equals results

    New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…

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  2.    Industry’s unprecedented show of unity to tackle DEI
    Inclusive Marketing

    Industry’s unprecedented show of unity to tackle DEI

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…

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  3.    Marketing industry launches first-ever global diversity and inclusion census
    Inclusive Marketing

    Marketing industry launches first-ever global diversity and inclusion census

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…

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  4.    Unstereotype Alliance 'State of the Industry' report 2021
    Inclusive Marketing

    Unstereotype Alliance 'State of the Industry' report 2021

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…

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  5.    One year after George Floyd
    Inclusive Marketing

    One year after George Floyd

    Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…

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  6.    Insight & Strategy | Frida Mom: Fourth Trimester
    Inclusive Marketing

    Insight & Strategy | Frida Mom: Fourth Trimester

    How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…

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  7.    Gender equality in marketing: are we making progress fast enough?

    Gender equality in marketing: are we making progress fast enough?

    We've asked six industry leaders to share their perspectives

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  8.    Delivering diversity is a must-pass test
    Inclusive Marketing

    Delivering diversity is a must-pass test

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…

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  9.    Insight & Strategy | Mattel: Creatable World
    Inclusive Marketing

    Insight & Strategy | Mattel: Creatable World

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in…

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  10.    Insight & Strategy | Doritos: The Best Gift
    Inclusive Marketing

    Insight & Strategy | Doritos: The Best Gift

    Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

    This article was…

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  11.    YouTube video trends: how the world is responding to the rallying cry for racial justice

    YouTube video trends: how the world is responding to the rallying cry for racial justice

    Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George…

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  12.    The big questions this year, answered by LIONS Live
    Content & InnovationCreativity

    The big questions this year, answered by LIONS Live

    In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…

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