Posts about Thought leadership

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  1.    WFA names new Global Diversity Ambassadors
    Inclusive Marketing

    WFA names new Global Diversity Ambassadors

    Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…

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  2.    Putting wages on an equal footing
    Inclusive Marketing

    Putting wages on an equal footing

    Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…

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  3.    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
    Inclusive Marketing

    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align

    Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…

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  4.    Global marketing industry rallies behind second Global DEI Census in March 2023
    Inclusive Marketing

    Global marketing industry rallies behind second Global DEI Census in March 2023

    The results will provide a check on progress in people’s perceptions of diversity,…

    Read more about "Global marketing industry rallies behind second Global DEI Census in March 2023"
  5.    Inclusive marketing is just better marketing
    Inclusive Marketing

    Inclusive marketing is just better marketing

    Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…

    Read more about "Inclusive marketing is just better marketing"
  6.    Inclusive Marketing - Why representation matters to your customers and your brand
    Inclusive Marketing

    Inclusive Marketing - Why representation matters to your customers and your brand

    A WFA session around how to embed true representation across the entire marketing process

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  7.    Insight & Strategy | Ford: Very Gay Raptor
    Inclusive Marketing

    Insight & Strategy | Ford: Very Gay Raptor

    How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.

    This…

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  8.    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
    Inclusive Marketing

    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

    Charter defines set of universal requirements for global organisations to improve their…

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  9.    Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
    Inclusive Marketing

    Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion

    Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…

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  10.    New guide addressing Diversity & Inclusion in brand safety
    Inclusive Marketing

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"
  11.    Is it an advantage to be a woman in marketing?

    Is it an advantage to be a woman in marketing?

    Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi

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  12.    Innovation at Cannes
    Content & InnovationCreativity

    Innovation at Cannes

    Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…

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