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What do marketers want to see in Cannes?
We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…
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Highlights from Global Marketer Week 2024
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Digital transformation
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In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
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Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…