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Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee
Patricia Corsi, Chief Marketing, Digital and Information Officer at Bayer Consumer Health, is one of the eight global marketers…
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Marketing procurement
Spotlight: Global Agency Remuneration Trends
It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial…
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Marketing procurement
Spotlight: Client-agency performance evaluations: 2022 update
Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…
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Marketing procurement
The role of AI in the content creation process
This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…
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Digital policyMarketing law
WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…
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Marketing procurement
Spotlight: Inflation equals innovation
In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the…
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Marketing procurement
Spotlight: Recession-proofing strategies for creative production
As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…
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Digital policyData-driven marketing
Webinar: Understanding data ethics in practice
92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…
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Marketing procurement
Spotlight: What makes clients attractive to agencies?
Agencies with the best clients attract the best talent.
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Webinar | Economist Impact presents The World Ahead: 2023
The Economist’s predictive look to the year ahead. In this hour-long Economist Impact and WFA webinar now available for…
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ProgrammaticMedia measurement
Spotlight: Programmatic Supply-Chain Solutions
Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…
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Brand reputation
WFA Forum Connect - Amsterdam 2022
Mark Ritson responds to interim results from WFA’s global study on marketing effectiveness, sharing his perspective on the…