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Read more about "WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo"In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
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Spotlight: Sustainable Marketing 2030
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Spotlight: Reframing your Brand’s Value Proposition when the world changes around you
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Marketing procurementBenchmark: Recommended events agencies in MEA region
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Spotlight: Navigating global media demand and pricing trends –2023 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends –2023 & beyond"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and…
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Integrated marketingDigital transformationMarketing operationsMedia transformationWFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…
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Marketing procurementBenchmark: Search engine optimisation (SEO) structure
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Marketing procurementBenchmark: PR agencies in South East Asia
Read more about "Benchmark: PR agencies in South East Asia"WFA member benchmark on recommended PR agencies operating in SEA region.
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Consumer insightSpotlight: Embracing the messiness of culture
Read more about "Spotlight: Embracing the messiness of culture"Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.
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Spotlight: Media Contract Guidance Webinar – Focus on China
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Spotlight: The Sourcing Board presents ‘Our Journey Forward’
Read more about "Spotlight: The Sourcing Board presents ‘Our Journey Forward’"3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…